how you can kill a free service to a user in minutes
i love http://zattoo.com but they just lost me from their service, and it is free so that is pretty impressive to do. it highlights something to me that will happen more and more for web 2.0 startups and indeed anybody with a product online in the years to come.
Inbetween each channel switch the way zattoo makes any money and can indeed provide this service is by advertising. at first they had small quick adverts, often flash that lasted between 10-15 second between each switch but as of last week as a promotion regarding the 20 years that the berlin wall has been taken down they started to show a lot longer flash video advert. The problem is it used to switch from different adverts but now it plays the same one between switches so i can wait 20-30 seconds between each switch to watch a channel. I know what your thinking, stop moaning it is free. Maybe but then i found http://www.tvcatchup.com - well actually *they* found me. and here is the rub. most web 2.0 companies are tracking the social space now including twitter and facebook + others for people mentioning their products, for instance take giannii from disqus - that guy is hardcore when it comes to customer support and emails. i mentioned a few times about the zattoo advert on twitter in the hope that zattoo would get into the backend and fix the cycling but it seems not. After posting that however about zattoo i was followed on twitter by @tvcatchup and within 10 minutes they set me up an account to use (i had a few problems myself) and it is wonderful. the tv channel guide is intergrated, the picture is good (not as good as zattoo mind in my own opinion) and the switching is fantastic. *update* - in a weird twist of fate, it appears that tvcatchup is also now repeating the same advert (maybe they only have one big advertising client) but i did notice the advert was shorter than the first. my third switch back to the original channel had no advert. i like that. if your in the uk you really should be checking out http://www.tvcatchup.com i believe they have an air application coming out soon as well. that would be nice.





