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Mac20Q Podcast 68 Andy McCaskey of Slashdot Review
Andy has been podcasting for some time and so we had a great chat about the Mac and Podcasting. Andy is responsible for SDR News which is SlashDot Review. SDR News is a Daily Monday to Friday Technology Podcast with Tech News Highlights from Slashdot, Digg and Reddit. It is a 12 to 14 minute podcast.
Here are a couple of examples of the news from SDRNews
DVR is TV's New BFF | Electronic Frontier Foundation
IT snake oil: Six tech cure-alls that went bunk
TV Finds That a Mortal Foe, the DVR, Is Really a Best Friend - NYTimes.com
He also has CMS Weekly in which he talks about Joomla, Drupal, Alfresco and Wordpress for example.
He actually started podcasting with a Dell computer and a gamer mic, he has a long relationship with the Mac though and as we know the Mac is the best way to go for making podcasts. He edits audio with a few different audio applications including ProTools, he like the encoder to mp3 in that one, find out more in the podcast. The Heil PR40 takes a bow again, it is a very popular mic for the podcasters.He tells me that he still has the packaging for nearly all of the Apple Products he has ever bought.
Andy is getting more interested in making videos now, visiting tech trade show, to interview people, strangely he is using the iSight camera to record them and then send them straight out with UStream video.
He tells me about he favourite applications on the Mac, things like CamTwist, AmadeusPro, Pro Tools, Audacity even?? Andy, like me struggles a bit with Automator, we both think it is a great concept though. Just need a problem to solve with Automator.
Digg Ads - Social PPC Opportunities Evolving
With ad:tech New York coming up next week, excitement is building; and I'm especially looking forward to meeting with Digg's Bob Buch to get a deeper understanding of Digg Ads. It's a brand new "platform", and targeting options are currently extremely limited, but with over 40 million unique members; and very low CPCs, Digg Ads could turn out to be a formidable player in the Social PPC space.
I'll be posting notes from my meeting with Digg next week, so if you have questions you'd like me to ask, let me know. You can post them in the comments section below, or send me a tweet at http://www.twitter.com/iano1000.
In the meantime, here are three of the better articles that have recently covered Digg Ads:
The new viral video is a single frame and has no sound
via mint.com
I was talking with a friend of mine, Nate Davis, a few weeks ago and we stumbled onto something rather perplexing. A lot of brands spend a tremendous amount of time and money trying to create viral videos. Why? They are extremely expensive to produce and usually end up being anything but viral. They usually outright fail. But if you want to send a message without the support of paid media, how do you do it?
A few brands have discovered that you don't have to sink tens of thousands of dollars into production in order to send a message viral. You can do it with an image. If you’re a connoisseur of cliché Internet buzzwords, you might know what I’m talking about. I’m talking about infographs.
Making an infograph is relatively cheap and easy. How many stunning infographics could you make for the cost of a single viral video? Ten? Fifty? A hundred? If they’re relevant, you’ve got a good chance at getting half of them plastered all over Digg, Reddit, and Delicious. They are also easier to embed on blogs and you don’t have to worry about how to get them to display on devices that don’t support Adobe Flash, like the iPhone.
Moreover, it’s just better format for most brands to use on a regular basis. You can be blunt about what it is you want to say. As long as you can make it visually compelling, people will want to spend time with it. You don’t have to try to trick the consumer into watching it or sharing it. The brand itself can speak, and what it says can be, not only genuinely interesting to the consumer, but helpful. With an infographic a brand can come out and say: This is who we are, this is what we’re interested in, and this is what we think is true about the world.
Mint has been pumping out infographics like mad for the past few months. They are a great example of a company who understands how it is people are sharing information online, and how to actually inject themselves into the conversation. Bravo, Mint. Bravo.
Social Media Categories
via Pixelpipe
Visitors from Facebook and Digg more loyal than those from search engines and Twitter
via adamsherk.com
Research from Chitika shows that visitors coming from social media are more loyal than those coming from search engines, but search engines send visitors in much greater volume. I compare Chitika’s findings with my own data for news media sites.
Social Media Visitors More Loyal But Still a Very Small Percentage of Site Traffic
Morning Glory: Analytics on Steroids, Sweeet Infographic Maps, Blame the Creative, NPH Does it Again, etc.
- Attention all bloggers who need high traffic and low bounce rates to justify their existence: Christmas came early. [Google]
- Web Designer Depot discovers 30 beautifully designed infographic maps. [Rahul Kar]
- AdAge gets it half right: If online ads aren't working it's because they're not interesting. But if you aren't connecting with early adopters, it's because they don't see them. [Advertising]
- Mashable asks whether Sports Illustrated tried to game Digg. Better question - Why do people still use Digg? [Digg]
- Pajiba sings the praises of NPH in his guest-starring role as the Music Meister in Cartoon Network's, Batman: The Brave and the Bold.
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