Semiotics: interpreting culture through visual language #semiotics #design thinking
via youtube.com
Very good short vid on how semiotics can be used to research and inspire new thinking and design approaches.
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Branding, Marketing, Socializing, Designing &/or Shopping Yours?
When it is about convergence, Nike doesn't make at half.
All in One, a from a cool iPhone App, developed and previously tested in Japan via interactive POS till the full end design to the users.
A creative playful serious game which is changing the rules forever.
What else?
Threadless or aka should start to run their own from now very soon i believe.
When Brands understand how to give full hands to their customers.
How to apply Design Thinking. Great Presentation.
I love the chart about School Thinking and Real Life thinking!!!!
<div style="width:425px;text-align:left" id="__ss_1971227">Design Thinking for Startups - Are You Design Driven?<div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more documents from Amir Khella.</div></div>
5 minutes with Bruce Nussbaum on The Evolution of Design Thinking | @designsojourn
Excellent 5 min chat with Bruce Nussbaum, a fan of design thinking and former editor of business week.
Bruce makes an excellent point, which is right at the heart of Design Thinking - maintaining the materiality of the approach. The drawing, modeling, 'use of your hands' as Bruce puts it (and Tim Brown @ IDEO has emphasised). Its the recognition that prototyping new solutions can be as abstract, creative and desirable as can be drawn, before encouraging more concrete, viable versions.
Design Thinking uses both intuition and deductive reasoning to create solutions that meet innate user requirements and is the next competitive advantage.
Jocelyn Wyatt on Design Thinking for Social Innovation
(download)
In this paper from the Stanford Social Innovation Review Jocelyn Wyatt together with Tim Brown from IDEO review the challenges faced by design thinking in a new field that the this approach is currently exploring: the social sector. Wyatt discusses the difference between the design thinking approach for businesses and social enterprises. This piece reminds me to the work of Jim Collins in his monograph Good to Great & the Social Sectors.
The Design of Business by Roger Martin - Chapter One [Prezi Style]
I just received The Design of Business: Why Design Thinking is the Next Competitive Advantage
http://prezi.com/erdcfsk9fvph/
Design Thinking as illustrated in The Hudsucker Proxy
The Hudsucker Proxy by the Coen Brothers is easily one of my favourite movies. There is so much to recommend it both from the perspective of entertainment and the perspective of philosophy.
I've been thinking about "The Hud" over this past week as I prep my next Indicee blog post on Design Thinking. There is a sequence of events in the movie that exactly follow the classic errors that occur in some companies with respect to innovation. They start out very innovative, but regress into providing weak variations on the initial idea. I'm not able to fit these clips into my Indicee post, but I want to share them nonetheless. So, here's Design Thinking illustrated in The Hudsucker Proxy. In the movie, our hero, Norville Barnes brings about radical innovation through his design for what becomes the iconic Hula Hoop. Take a look at the first clip here for the story."This is the sweet baby that's gonna put Hudsucker back on top!" - Norville Barnes
This is an example of the game-changer. It's innovation that results from passion - "y'know, for kids" - and vision! So, is that the end? Does Norville sail into the sunset on a raft made of money? Or, does he have the reserves with which to create something newer, and even more innovative? Or, does he fall into the trap of iteration masquerading as innovation?
Watch the next bit to see:
As you can see, he falls into the post-innovation trap. He's working on several new sweet ideas; a larger model for the portly, a battery option for the lazy, and extra sand for the hard of hearing. Just variations on the same idea. Now, give me a raise! I don't think any of this is worth jumping out a window for, but I think it shows that "a sweet baby like this doesn't come around everyday." It's helpful to remember this. Trying to drape iteration with the cloak of innovation is a mistake. Doing nothing may not be an option. Design Thinking is a concept that attempts to reconcile this stuff. Hopefully, you can tune into the Indicee blog on Wednesday to learn more. Until then, Long Live The Hud!
Stop looking at the competition and start focusing on possibilities
For a long time I have battled with the idea of "building a better mousetrap". Fact is, I really feel like we have enough mousetraps. When I walk into the average electronics store - I can clearly see the problem with "build a better mousetrap" mentality. Shelves FULL of mousetraps, or in other words - the same "old stuff" with shiny new packaging. Building a better mousetrap mentality generally stems from the idea of "competition" and not "possibility" ...
Stop looking at the competition and start focusing on possibilities Always trying to "out do" or "be better than" your competition will lead to incremental innovation, looking at the possibilities gives you new territories to explore, new questions to ask, and new products, services and brands to create... Maybe THIS should be the saying that we use... "Stop building mousetraps and start breeding new mice...' Create new markets, find new customers, carve new niche opportunities.
