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THE CONCEPT...

The AMATOYA concept will introduce a new class of vehicle to the field of fire appliance design; capable of reconnaissance and suppression, the proposal may gradually shift the way authorities approach modern fire fighting. Research indicates a need to develop an advanced and highly specialised light tanker. It must function primarily as a reconnaissance vehicle while providing unparalleled vehicle and crew safety/survivability, maintain superior off road capabilities and possess appropriate fire suppression technology for the purpose of initial response and front line defence.

Global Warming inspired Ads and Designs

The climate is changing. The earth is warming up, and much more ...

Here's some designs, simply say wat's global warming ...

[ design : pepey ]

[ design : pepey ]

[ via : designrelated ]

[ via : adsoftheworld ]

[ via : houtlust ]

[ design : luminous-luminance ]

[ design : dgheban ]

Hi All -

Sorry I've been out of the game for a few weeks. I was sick. I was on vacation. But now...I am BACK.

So without further ado, here is a must read Smashing Magazine story about the fantastic possibilities of blogazines. Possibilities that new news orgs should seize by the balls

http://www.smashingmagazine.com/the-death-of-the-blog-post/

While content management systems, widgets, embeds and a thousand other little toys have made websites clean, easy, and web 2.0-able, they have also made them a bit predictable. Let's face it, you set up a site and before long nearly every page on that site looks EXACTLY THE SAME. Sure the content is different and content is king, but - and it's a big but, what happened to visual variety?

I'm thinking especially about news sites here. In the print world, the glorious layout was the ultimate payoff for days, weeks, months of work on a story. Designers, photographers, writers and editors sat around tables and computers talking about how the design would best suit the story, and the results - as evidenced in books like these (http://www.amazon.com/Best-Newspaper-Design-29-v/dp/1592534767) - were inspired.

Now due to a multitude of factors a newspaper or magazine that for years has been known for outstanding and original design churns out page after exact-same page of web product.

But, my friends, we live in revolutionary times. And the death of the boring web post is at hand. Someday soon, when kids who grew up eating code for breakfast are designers at new news organizations we will once again bask in gloriously original news design.

This post about the birth of the blog-a-zine is a preview of what's to come. And I for one cannot wait.

Hope all is well -

Chris

simply sprb :)