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stefan63 says...

Extremely interesting study and summary on the impact Social Networks gained. Some interesting statements and quotes:

The convergence of the Internet, Web 2.0 and mobile technologies has created a disruptive shift in business.  The era of Business-to-Person (B2P) communications driven by all things social (social media, social networks, and social influence) has emerged as a new model for engagement and Social Media Peer Groups (SMPG) have evolved to take important and influential shape in a new business and economic environment.

...

Through the use of social media, customers and prospects now have an almost instantaneous platform for discussion of their ideas, experiences and knowledge.  Increasingly, the use of social media is playing an important role in the professional lives of decision-makers as they utilize the tools and mediums before them to engage their decision-making processes. 

...

We are finally a part of the long-promised global virtual and collaborative work environment.

...

It has long been known as truth that peer endorsement is the single greatest decision-making accelerant.  Through social media, peer influence cycles are happening at a velocity never before seen,

A dramatic analysis and outlook, how Social Media and in particular Social Networks do influence the business.

Filed under: decisionmaking

Andy says...

Decision-making is something we have to do every day as individuals and as organizations, yet often we end up making some very bad decisions and thus some costly mistakes.

Improving the decision-making process is critical to keeping us safe, sound, and stably advancing toward the achievement of our goals.

All too often decisions are made based on gut, intuition, politics, and subjective management whim. This is almost as good as flipping a coin or rolling a pair of dice.

Disciplines such as enterprise architecture planning and governance attempt to improve on the decision-making process by establishing a strategic roadmap and then guiding the organization toward the target architecture through governance boards that vet and validate decisions based on return on investment, risk mitigation, alignment to strategic business goals, and compliance to technical standards and architecture.

In essence, decisions are taken out of the realm of the “I think” or “I feel” phenomenon and into the order of larger group analysis and toward true information-based decision-making.

While no decision process is perfect, the mere presence of an orderly process with “quality gates” and gatekeepers helps to mitigate reckless decisions.

“Make Better Decisions,” an article in Harvard Business Review (HBR), November 2009, states, “In recent years, decision makers in both the public and private sectors have made an astounding number of poor calls.”

This is attributed to two major drivers:

Individuals going it alone: “Decisions have generally been viewed as the prerogative of individuals-usually senior executives. The process employed, the information used, the logic relied on, have been left up to them, in something of a black box. Information goes in [quantity and quality vary], decisions come out—and who knows what happens in between.”

A non-structured decision-making processes: “Decision-making has rarely been the focus of systematic analysis inside the firm. Very few organizations have ‘reengineered’ the decision. Yet there are just as many opportunities to improve decision making as to improve other processes.”

The article’s author, Thomas Davenport, who has a forthcoming book on decision-making, proposes four steps (four I’s) organizations can take to improve this process:

Identification—What decision needs to be made and which are most important?

Inventory—What are the factors or attributes for making each decision?

Intervention—What is the process, roles, and systems for decision-making?

Institutionalization—How do we establish sound decision-making ongoingly through training, measurement, and process improvement?

He acknowledges that “better processes won’t guarantee better decisions, of course, but they can make them more likely.”

It is interesting that Davenport’s business management approach is so closely aligned with IT management best practices such as enterprise architecture and capital planning and investment control (CPIC). Is shows that the two disciplines are in sync and moving together toward optimized decision-making.

One other point I’d like to make is that even with the best processes and intentions, organizations may stumble when it comes to decision making because they fail into various decision traps based on things like: groupthink, silo-thinking and turf battles, analysis paralysis, autocratic leadership, cultures where employees fear making mistakes or where innovation is discouraged or even frowned upon, and various other dysfunctional impediments to sound decision-making.

Each of these areas could easily be a discourse in and of themselves. The point however is that getting to better decision-making is not a simple thing that can be achieved through articulating a new processes or standing up a new governance board alone.

We cannot delegate good decision-making or write a cursory business case and voila the decision is a good one. Rather optimizing decision-making processes is an ongoing endeavor and not a one-time event. It requires genuine commitment, participation, transparency, and plenty of information sharing and collaboration across the enterprise.

Filed under: decision-making

Stu says...

Last week, on a flight to New York, I was introduced to the Kindle : an online electronic book reader.  It holds up to 1,500 books, is as light as a paperback, and almost as thin as a magazine.  Brilliant I thought - and the person sitting next to me agreed - asking how the owner what she thought. Excited to share her story, she recounted how her husband had surprised her with it only a few days ago, and she had already grown to love it - and did not know how she had lived without it!  A strong testimonial I thought.

So did the man sitting in seat 14 B.  'Don't be fooled' he said, coming in over top of the conversation.  'You need the Sony Reader'.    The plane had landed, and people were gathering their belongings, waiting to get off the plane, and many now lending an ear to the conversation.  'It's so much better, a screen that is perfect for reading, and cheaper' he touted holding his in the air.

'Ah, but I can download and browse for books at the click of a button' refuted the now standing Kindle owner.  The debate was interrupted as the cabin doors were opened and people started to exit the plane.  On the train to Manhattan, I realised I had seen something remarkable.  I, as well as everyone else around me, had witnessed an debate between strangers, both who were strong advocates of their respective products.  Why did the man in seat 14B speak up?  He didn't have anything to win.  Did he have a stake in the success of the Sony Reader?  Unlikely, as he was behind me in cattle-class!  He simply wanted to help, and share his views.

Recommendations from strangers, and conversations like this one, happen every day.  I wanted to know more.  At my hotel, I fired up my computer and went online to check out a comparison to see if what I had heard was correct.  It was.  I read through the first 10 comments and ratings on Kindle - I was sold.  Easy to use, long battery life, access to 350,000 titles...it had everything I needed.  I had just taken a view and formed an opinion based on recommendations from total strangers.  I had listened to the collective wisdom of the crowd.

Still not sure if I will get an online electronic book reader.  But what I do know, is that I have the tools at my fingertips, whenever I need, to make an informed decision.   

Filed under: decision making

Andy says...

To believe or not to believe that is the question.

Very frequently in life, we are confronted with incomplete information, yet by necessity, we must make a decision and act—one way of the other.

Sure, we can opt to wait for more information to trickle in, but delay in action can mean lost opportunity or more painful consequences.

The turmoil over the last couple of years in the financial markets is one example. Many people I talk with tell me they felt something was going to happen – that the stock market was heading off a cliff. Those who acted on what they perceived, and moved their financial assets to safety (out of the stock market), are certainly glad they did. Those who hesitated and waited for the painstaking days of 500 point drops wish they had acted sooner.

In relationships, sometimes those who fear commitment and don’t make a move to “tie the knot” may end up losing the ones they love to the arms of another. On the other hand, making serious commitments before really knowing another person can end up in painful heartache and divorce.

Similarly, with technology, we often hear about the “first-mover advantage.” Those who recognize the potential of new technology early and learn how to capitalize on it, can gain market share and profitability. Those who jump aboard only once the train in moving may end up just trying to keep up with the Joneses.

These days, not only must we make decisions based on incomplete information, but sometimes we don’t even know if the situations we face are actually real!

Daniel Henninger, writing in last Thursday’s Wall Street Journal (22 October 2009) wrote: “The ‘balloon boy’ floating over Colorado last week got me thinking of…[Air Force One] photo-op airliner flying around lower Manhattan last April at 9/11 altitude…it’s getting harder to know what’s real and unreal in a world that always seems to be slipping slightly out of focus.”

He reminds us of the “sensation” that Orson Welles caused in 1938 when he announced, on a “‘reality’ radio broadcast,” a Martian invasion. The response was widespread panic.

With all the chicanery and half-baked ideas and products and services being marketed and sold—whether to get on reality shows or for salespeople to “hit their numbers”—people have become cynical about everything and everybody. Mistrust is not longer for New Yorkers anymore.

The realization has hit us that most things we confront are not simple fact or fiction, but rather shades of gray, and so we shy away from taking a definitive stand, preferring instead perpetual limbo or “analysis paralysis.”

This cynicism is embodied in a CFO that I used to work for that was mistrustful of everyone—almost habitually, he called people inside and outside the organization, “snake oil salesman.”

In corporate America, we often call the art of shaping people’s perceptions “marketing” or “branding”. In politics, we typically call it “spin”. And a good marketer, or “spinmaster,” can overcome people’s skepticism and actually influence their perception of the truth.

As an IT leader, though, we can deal with incomplete information as well as “spinmasters” effectively. And that is by treading carefully, gathering the facts and testing reality. This is what market and competitive analysis, pilots, and prototypes are all about. Test the waters, before making a full forward commitment.

We can’t be swayed by emotion, but rather must vet and validate—do due diligence, before we either duck out of the fray or leap into action.

Leadership lesson: Act too harried, and you risk making serious mistakes. React too slowly or with too much skepticism, and you will not be leading but following, and your legacy will be truly unimpressive. Listen to what others have to say, but make your own call. That is what true leadership, in an IT context or anywhere, is all about.

Filed under: Decision Making

Andy says...

To believe or not to believe that is the question.

Very frequently in life, we are confronted with incomplete information, yet by necessity, we must make a decision and act—one way of the other.

Sure, we can opt to wait for more information to trickle in, but delay in action can mean lost opportunity or more painful consequences.

The turmoil over the last couple of years in the financial markets is one example. Many people I talk with tell me they felt something was going to happen – that the stock market was heading off a cliff. Those who acted on what they perceived, and moved their financial assets to safety (out of the stock market), are certainly glad they did. Those who hesitated and waited for the painstaking days of 500 point drops wish they had acted sooner.

In relationships, sometimes those who fear commitment and don’t make a move to “tie the knot” may end up losing the ones they love to the arms of another. On the other hand, making serious commitments before really knowing another person can end up in painful heartache and divorce.

Similarly, with technology, we often hear about the “first-mover advantage.” Those who recognize the potential of new technology early and learn how to capitalize on it, can gain market share and profitability. Those who jump aboard only once the train in moving may end up just trying to keep up with the Joneses.

These days, not only must we make decisions based on incomplete information, but sometimes we don’t even know if the situations we face are actually real!

Daniel Henninger, writing in last Thursday’s Wall Street Journal (22 October 2009) wrote: “The ‘balloon boy’ floating over Colorado last week got me thinking of…[Air Force One] photo-op airliner flying around lower Manhattan last April at 9/11 altitude…it’s getting harder to know what’s real and unreal in a world that always seems to be slipping slightly out of focus.”

He reminds us of the “sensation” that Orson Welles caused in 1938 when he announced, on a “‘reality’ radio broadcast,” a Martian invasion. The response was widespread panic.

With all the chicanery and half-baked ideas and products and services being marketed and sold—whether to get on reality shows or for salespeople to “hit their numbers”—people have become cynical about everything and everybody. Mistrust is not longer for New Yorkers anymore.

The realization has hit us that most things we confront are not simple fact or fiction, but rather shades of gray, and so we shy away from taking a definitive stand, preferring instead perpetual limbo or “analysis paralysis.”

This cynicism is embodied in a CFO that I used to work for that was mistrustful of everyone—almost habitually, he called people inside and outside the organization, “snake oil salesman.”

In corporate America, we often call the art of shaping people’s perceptions “marketing” or “branding”. In politics, we typically call it “spin”. And a good marketer, or “spinmaster,” can overcome people’s skepticism and actually influence their perception of the truth.

As an IT leader, though, we can deal with incomplete information as well as “spinmasters” effectively. And that is by treading carefully, gathering the facts and testing reality. This is what market and competitive analysis, pilots, and prototypes are all about. Test the waters, before making a full forward commitment.

We can’t be swayed by emotion, but rather must vet and validate—do due diligence, before we either duck out of the fray or leap into action.

Leadership lesson: Act too harried, and you risk making serious mistakes. React too slowly or with too much skepticism, and you will not be leading but following, and your legacy will be truly unimpressive. Listen to what others have to say, but make your own call. That is what true leadership, in an IT context or anywhere, is all about.

Filed under: Decision Making

Andy says...

To believe or not to believe that is the question.

Very frequently in life, we are confronted with incomplete information, yet by necessity, we must make a decision and act—one way of the other.

Sure, we can opt to wait for more information to trickle in, but delay in action can mean lost opportunity or more painful consequences.

The turmoil over the last couple of years in the financial markets is one example. Many people I talk with tell me they felt something was going to happen – that the stock market was heading off a cliff. Those who acted on what they perceived, and moved their financial assets to safety (out of the stock market), are certainly glad they did. Those who hesitated and waited for the painstaking days of 500 point drops wish they had acted sooner.

In relationships, sometimes those who fear commitment and don’t make a move to “tie the knot” may end up losing the ones they love to the arms of another. On the other hand, making serious commitments before really knowing another person can end up in painful heartache and divorce.

Similarly, with technology, we often hear about the “first-mover advantage.” Those who recognize the potential of new technology early and learn how to capitalize on it, can gain market share and profitability. Those who jump aboard only once the train in moving may end up just trying to keep up with the Joneses.

These days, not only must we make decisions based on incomplete information, but sometimes we don’t even know if the situations we face are actually real!

Daniel Henninger, writing in last Thursday’s Wall Street Journal (22 October 2009) wrote: “The ‘balloon boy’ floating over Colorado last week got me thinking of…[Air Force One] photo-op airliner flying around lower Manhattan last April at 9/11 altitude…it’s getting harder to know what’s real and unreal in a world that always seems to be slipping slightly out of focus.”

He reminds us of the “sensation” that Orson Welles caused in 1938 when he announced, on a “‘reality’ radio broadcast,” a Martian invasion. The response was widespread panic.

With all the chicanery and half-baked ideas and products and services being marketed and sold—whether to get on reality shows or for salespeople to “hit their numbers”—people have become cynical about everything and everybody. Mistrust is not longer for New Yorkers anymore.

The realization has hit us that most things we confront are not simple fact or fiction, but rather shades of gray, and so we shy away from taking a definitive stand, preferring instead perpetual limbo or “analysis paralysis.”

This cynicism is embodied in a CFO that I used to work for that was mistrustful of everyone—almost habitually, he called people inside and outside the organization, “snake oil salesman.”

In corporate America, we often call the art of shaping people’s perceptions “marketing” or “branding”. In politics, we typically call it “spin”. And a good marketer, or “spinmaster,” can overcome people’s skepticism and actually influence their perception of the truth.

As an IT leader, though, we can deal with incomplete information as well as “spinmasters” effectively. And that is by treading carefully, gathering the facts and testing reality. This is what market and competitive analysis, pilots, and prototypes are all about. Test the waters, before making a full forward commitment.

We can’t be swayed by emotion, but rather must vet and validate—do due diligence, before we either duck out of the fray or leap into action.

Leadership lesson: Act too harried, and you risk making serious mistakes. React too slowly or with too much skepticism, and you will not be leading but following, and your legacy will be truly unimpressive. Listen to what others have to say, but make your own call. That is what true leadership, in an IT context or anywhere, is all about.

Filed under: Decision Making

Andy says...

To believe or not to believe that is the question.

Very frequently in life, we are confronted with incomplete information, yet by necessity, we must make a decision and act—one way of the other.

Sure, we can opt to wait for more information to trickle in, but delay in action can mean lost opportunity or more painful consequences.

The turmoil over the last couple of years in the financial markets is one example. Many people I talk with tell me they felt something was going to happen – that the stock market was heading off a cliff. Those who acted on what they perceived, and moved their financial assets to safety (out of the stock market), are certainly glad they did. Those who hesitated and waited for the painstaking days of 500 point drops wish they had acted sooner.

In relationships, sometimes those who fear commitment and don’t make a move to “tie the knot” may end up losing the ones they love to the arms of another. On the other hand, making serious commitments before really knowing another person can end up in painful heartache and divorce.

Similarly, with technology, we often hear about the “first-mover advantage.” Those who recognize the potential of new technology early and learn how to capitalize on it, can gain market share and profitability. Those who jump aboard only once the train in moving may end up just trying to keep up with the Joneses.

These days, not only must we make decisions based on incomplete information, but sometimes we don’t even know if the situations we face are actually real!

Daniel Henninger, writing in last Thursday’s Wall Street Journal (22 October 2009) wrote: “The ‘balloon boy’ floating over Colorado last week got me thinking of…[Air Force One] photo-op airliner flying around lower Manhattan last April at 9/11 altitude…it’s getting harder to know what’s real and unreal in a world that always seems to be slipping slightly out of focus.”

He reminds us of the “sensation” that Orson Welles caused in 1938 when he announced, on a “‘reality’ radio broadcast,” a Martian invasion. The response was widespread panic.

With all the chicanery and half-baked ideas and products and services being marketed and sold—whether to get on reality shows or for salespeople to “hit their numbers”—people have become cynical about everything and everybody. Mistrust is not longer for New Yorkers anymore.

The realization has hit us that most things we confront are not simple fact or fiction, but rather shades of gray, and so we shy away from taking a definitive stand, preferring instead perpetual limbo or “analysis paralysis.”

This cynicism is embodied in a CFO that I used to work for that was mistrustful of everyone—almost habitually, he called people inside and outside the organization, “snake oil salesman.”

In corporate America, we often call the art of shaping people’s perceptions “marketing” or “branding”. In politics, we typically call it “spin”. And a good marketer, or “spinmaster,” can overcome people’s skepticism and actually influence their perception of the truth.

As an IT leader, though, we can deal with incomplete information as well as “spinmasters” effectively. And that is by treading carefully, gathering the facts and testing reality. This is what market and competitive analysis, pilots, and prototypes are all about. Test the waters, before making a full forward commitment.

We can’t be swayed by emotion, but rather must vet and validate—do due diligence, before we either duck out of the fray or leap into action.

Leadership lesson: Act too harried, and you risk making serious mistakes. React too slowly or with too much skepticism, and you will not be leading but following, and your legacy will be truly unimpressive. Listen to what others have to say, but make your own call. That is what true leadership, in an IT context or anywhere, is all about.

Filed under: Decision Making

Andy says...

To believe or not to believe that is the question.

Very frequently in life, we are confronted with incomplete information, yet by necessity, we must make a decision and act—one way of the other.

Sure, we can opt to wait for more information to trickle in, but delay in action can mean lost opportunity or more painful consequences.

The turmoil over the last couple of years in the financial markets is one example. Many people I talk with tell me they felt something was going to happen – that the stock market was heading off a cliff. Those who acted on what they perceived, and moved their financial assets to safety (out of the stock market), are certainly glad they did. Those who hesitated and waited for the painstaking days of 500 point drops wish they had acted sooner.

In relationships, sometimes those who fear commitment and don’t make a move to “tie the knot” may end up losing the ones they love to the arms of another. On the other hand, making serious commitments before really knowing another person can end up in painful heartache and divorce.

Similarly, with technology, we often hear about the “first-mover advantage.” Those who recognize the potential of new technology early and learn how to capitalize on it, can gain market share and profitability. Those who jump aboard only once the train in moving may end up just trying to keep up with the Joneses.

These days, not only must we make decisions based on incomplete information, but sometimes we don’t even know if the situations we face are actually real!

Daniel Henninger, writing in last Thursday’s Wall Street Journal (22 October 2009) wrote: “The ‘balloon boy’ floating over Colorado last week got me thinking of…[Air Force One] photo-op airliner flying around lower Manhattan last April at 9/11 altitude…it’s getting harder to know what’s real and unreal in a world that always seems to be slipping slightly out of focus.”

He reminds us of the “sensation” that Orson Welles caused in 1938 when he announced, on a “‘reality’ radio broadcast,” a Martian invasion. The response was widespread panic.

With all the chicanery and half-baked ideas and products and services being marketed and sold—whether to get on reality shows or for salespeople to “hit their numbers”—people have become cynical about everything and everybody. Mistrust is not longer for New Yorkers anymore.

The realization has hit us that most things we confront are not simple fact or fiction, but rather shades of gray, and so we shy away from taking a definitive stand, preferring instead perpetual limbo or “analysis paralysis.”

This cynicism is embodied in a CFO that I used to work for that was mistrustful of everyone—almost habitually, he called people inside and outside the organization, “snake oil salesman.”

In corporate America, we often call the art of shaping people’s perceptions “marketing” or “branding”. In politics, we typically call it “spin”. And a good marketer, or “spinmaster,” can overcome people’s skepticism and actually influence their perception of the truth.

As an IT leader, though, we can deal with incomplete information as well as “spinmasters” effectively. And that is by treading carefully, gathering the facts and testing reality. This is what market and competitive analysis, pilots, and prototypes are all about. Test the waters, before making a full forward commitment.

We can’t be swayed by emotion, but rather must vet and validate—do due diligence, before we either duck out of the fray or leap into action.

Leadership lesson: Act too harried, and you risk making serious mistakes. React too slowly or with too much skepticism, and you will not be leading but following, and your legacy will be truly unimpressive. Listen to what others have to say, but make your own call. That is what true leadership, in an IT context or anywhere, is all about.

Filed under: Decision Making

Andy says...

To believe or not to believe that is the question.

Very frequently in life, we are confronted with incomplete information, yet by necessity, we must make a decision and act—one way of the other.

Sure, we can opt to wait for more information to trickle in, but delay in action can mean lost opportunity or more painful consequences.

The turmoil over the last couple of years in the financial markets is one example. Many people I talk with tell me they felt something was going to happen – that the stock market was heading off a cliff. Those who acted on what they perceived, and moved their financial assets to safety (out of the stock market), are certainly glad they did. Those who hesitated and waited for the painstaking days of 500 point drops wish they had acted sooner.

In relationships, sometimes those who fear commitment and don’t make a move to “tie the knot” may end up losing the ones they love to the arms of another. On the other hand, making serious commitments before really knowing another person can end up in painful heartache and divorce.

Similarly, with technology, we often hear about the “first-mover advantage.” Those who recognize the potential of new technology early and learn how to capitalize on it, can gain market share and profitability. Those who jump aboard only once the train in moving may end up just trying to keep up with the Joneses.

These days, not only must we make decisions based on incomplete information, but sometimes we don’t even know if the situations we face are actually real!

Daniel Henninger, writing in last Thursday’s Wall Street Journal (22 October 2009) wrote: “The ‘balloon boy’ floating over Colorado last week got me thinking of…[Air Force One] photo-op airliner flying around lower Manhattan last April at 9/11 altitude…it’s getting harder to know what’s real and unreal in a world that always seems to be slipping slightly out of focus.”

He reminds us of the “sensation” that Orson Welles caused in 1938 when he announced, on a “‘reality’ radio broadcast,” a Martian invasion. The response was widespread panic.

With all the chicanery and half-baked ideas and products and services being marketed and sold—whether to get on reality shows or for salespeople to “hit their numbers”—people have become cynical about everything and everybody. Mistrust is not longer for New Yorkers anymore.

The realization has hit us that most things we confront are not simple fact or fiction, but rather shades of gray, and so we shy away from taking a definitive stand, preferring instead perpetual limbo or “analysis paralysis.”

This cynicism is embodied in a CFO that I used to work for that was mistrustful of everyone—almost habitually, he called people inside and outside the organization, “snake oil salesman.”

In corporate America, we often call the art of shaping people’s perceptions “marketing” or “branding”. In politics, we typically call it “spin”. And a good marketer, or “spinmaster,” can overcome people’s skepticism and actually influence their perception of the truth.

As an IT leader, though, we can deal with incomplete information as well as “spinmasters” effectively. And that is by treading carefully, gathering the facts and testing reality. This is what market and competitive analysis, pilots, and prototypes are all about. Test the waters, before making a full forward commitment.

We can’t be swayed by emotion, but rather must vet and validate—do due diligence, before we either duck out of the fray or leap into action.

Leadership lesson: Act too harried, and you risk making serious mistakes. React too slowly or with too much skepticism, and you will not be leading but following, and your legacy will be truly unimpressive. Listen to what others have to say, but make your own call. That is what true leadership, in an IT context or anywhere, is all about.

Filed under: Decision Making

Andy says...

To believe or not to believe that is the question.

Very frequently in life, we are confronted with incomplete information, yet by necessity, we must make a decision and act—one way of the other.

Sure, we can opt to wait for more information to trickle in, but delay in action can mean lost opportunity or more painful consequences.

The turmoil over the last couple of years in the financial markets is one example. Many people I talk with tell me they felt something was going to happen – that the stock market was heading off a cliff. Those who acted on what they perceived, and moved their financial assets to safety (out of the stock market), are certainly glad they did. Those who hesitated and waited for the painstaking days of 500 point drops wish they had acted sooner.

In relationships, sometimes those who fear commitment and don’t make a move to “tie the knot” may end up losing the ones they love to the arms of another. On the other hand, making serious commitments before really knowing another person can end up in painful heartache and divorce.

Similarly, with technology, we often hear about the “first-mover advantage.” Those who recognize the potential of new technology early and learn how to capitalize on it, can gain market share and profitability. Those who jump aboard only once the train in moving may end up just trying to keep up with the Joneses.

These days, not only must we make decisions based on incomplete information, but sometimes we don’t even know if the situations we face are actually real!

Daniel Henninger, writing in last Thursday’s Wall Street Journal (22 October 2009) wrote: “The ‘balloon boy’ floating over Colorado last week got me thinking of…[Air Force One] photo-op airliner flying around lower Manhattan last April at 9/11 altitude…it’s getting harder to know what’s real and unreal in a world that always seems to be slipping slightly out of focus.”

He reminds us of the “sensation” that Orson Welles caused in 1938 when he announced, on a “‘reality’ radio broadcast,” a Martian invasion. The response was widespread panic.

With all the chicanery and half-baked ideas and products and services being marketed and sold—whether to get on reality shows or for salespeople to “hit their numbers”—people have become cynical about everything and everybody. Mistrust is not longer for New Yorkers anymore.

The realization has hit us that most things we confront are not simple fact or fiction, but rather shades of gray, and so we shy away from taking a definitive stand, preferring instead perpetual limbo or “analysis paralysis.”

This cynicism is embodied in a CFO that I used to work for that was mistrustful of everyone—almost habitually, he called people inside and outside the organization, “snake oil salesman.”

In corporate America, we often call the art of shaping people’s perceptions “marketing” or “branding”. In politics, we typically call it “spin”. And a good marketer, or “spinmaster,” can overcome people’s skepticism and actually influence their perception of the truth.

As an IT leader, though, we can deal with incomplete information as well as “spinmasters” effectively. And that is by treading carefully, gathering the facts and testing reality. This is what market and competitive analysis, pilots, and prototypes are all about. Test the waters, before making a full forward commitment.

We can’t be swayed by emotion, but rather must vet and validate—do due diligence, before we either duck out of the fray or leap into action.

Leadership lesson: Act too harried, and you risk making serious mistakes. React too slowly or with too much skepticism, and you will not be leading but following, and your legacy will be truly unimpressive. Listen to what others have to say, but make your own call. That is what true leadership, in an IT context or anywhere, is all about.

Filed under: Decision Making