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This week the Momentum Promotions team launched a Coke Zero promotion of epic proportions in association with the biggest movie ever made, AVATAR. AVATAR has come to us courtesy of James Cameron who is noted for Aliens, Terminator and Titanic. Conceived 14 years ago and over 4 years in the making, AVATAR breaks new ground and delivers a fully immersive cinematic experience of a new kind.

Coke Zero partnered up with James Cameron which enabled the brand to have the exclusive rights to the back story of the film and take advantage of a number of exclusive assets which could be offered to the public. To ensure that the promotion operated in the right outlets, Coke Zero also teemed up with Event, Greater Union, Birch Carroll & Coyle and Village cinemas and Rydges Hotels, bringing the promotion right into the hands of eager cinema goers.

Momentum and Coke Zero wanted to ensure the promotion was simple to enter via handing over a scratch card every time someone purchases a Coke Zero product within a participating cinema. The card contains a unique code which is entered online at www.cokezero.com.au with other registration details. This instantly unlocks the world of AVATAR, giving entrants access to exclusive downloadable content and instant entry into a weekly prize draw.

Up for grabs each week are $50 Movie Gift Cards and James Cameron’s AVATAR Games, available in different console formats. At the end of the promotion all the people that enter each week will be in with the chance to win an epic world trip - 2 around the world airfares to Queenstown, Los Angeles and London with accommodation and $4K spending money!

The promotion’s open until 16th December so check it out at www.cokezero.com.au and go see AVATAR at cinemas when it launches on 18th December. Of course the Momentum team will be there!