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ryanpeal says...

A 50 meter tall motorized signpost with one clear purpose, showing the way to good stuff all around the world. Based on the simplest form of giving someone directions (pointing) the Nokia Signpost lets people share the places you love, or tells you about the places others love. When the signpost is live it constantly turns and shows the distance and direction to new Good Things. Submit your favorite cafe, an upcoming concert or a rare record store and the signpost will automatically turn in the right direction and the giant LED screen will light up.

Check out the blog and Facebook page to read more about the fun.

Filed under: Creative

It's hard to believe that The Matrix is 10 years old, and to celebrate this some dude has spent 440 hours recreating certain scenes in Lego - which is surely the opposite of Neo being at one with The Matrix.

Anyway, the best scene is arguably "Trinity Help" a frame-accurate stop-frame animation of the famous bullet-dodge scene.

More videos are here http://www.youtube.com/user/LegoAgentJones, and more about the project is here http://www.legomatrix.com

Filed under: creative

Photobucket

A bit of our own "PR" today as we are thrilled to announce the arrival of Marilynn Olson to our Australian team.  Marilynn will be focusing on helping our team continue to bring-to-life brand campaigns that entertain and engage consumers in new and magical ways, along with new processes to effectively measure experiential ROI.  Marilynn previously was the General Manager of Grow Marketing’s New York City office where she was responsible for opening the company’s East Coast headquarters and within the first year hiring more than 50 experiential, production and creative team members.  While at Grow Marilynn headed up the company’s largest account – PepsiCo – and developed the award-winning grassroots introductory program for Tava, a no-calorie, vitamin-enhance sparkling beverage.  The launch included more than 600 influencer and mass sampling events, generating nearly 10 million peer-to-peer recommendations and 20% brand awareness.

  

Prior to working at Grow Marketing Marilynn held a variety of senior level positions at a number of creative marketing agencies across the U.S., including Mirrorball and Ammo Marketing.  Throughout her 12 years of working in the experiential industry Marilynn has worked with some of the world’s biggest brands, creating emotional connections with consumers that leverage innate human needs to tell others about their experiences.  Marilynn’s portfolio of experience includes working with Mars, Miller Brewing Company, Volvo, Dos Equis, Kellogg, Visa, Amstel Light, Glenfiddich, Wonderbra, Jamba Juice, Stolichnaya Vodka and Frito Lay.

Welcome Marilynn to the team!  (Yes, she's embarrassed by all the fuss, but we are just so excited she's here, and we love poking fun at Americans for at least their first few months down under!)  

 

 

 


Filed under: creative

aliceayel says...

After having successfully learnt Gloria Fuertes' poem Mi escuela, mi escuela, I asked my students to copy the poem as a calligram. I had already read a very good post from Claire Seccombe about calligrams and I wanted to try it out with my students.

You can use calligrams for lots of different activities such as "displaying key words, introducing new vocabulary or including a glossary on a worksheet". For example you write the word "grand" in big letters and the word "petit" in small letters. This way students "visually" remember what the words mean.

It could also involve sentences and even a poem, as I did with my Spanish students. I asked them to be creative and think of a shape which reminded them of the poem. Lots of them thought of the peace and love symbol to represent it and others had great ideas too!
I then took photos of their calligrams and posted them on the school blog so they could all see their imaginative work :)

What about you? Have used calligrams in lessons? 

Filed under: creative

   
Click here to download:
a_full_circle_feeling_at_my_mi.zip (54 KB)

not a great night sleep but regardless this is an exciting day. running on hope and pure passion. 

After a fairly straight forward drive to reading i arrived at microsoft campus around 9:15am - my interview is at 11am. I'm really excited just to get the opportunity to be invited for an interview. really, i just feel that way about it right now. i'm a heavy karma influenced person just lately. in fact that last 8 weeks alone have almost been like the biggest wakeup call i can recall in a very long time. As my audioboo i posted the day before ( here ) will attest too i felt a wave of change come over me recently but building up to yesterday.

I've been on a bit of a mental free fall regarding career, homelife and future - it has been so random that it was hard to see which areas i should have been concentrating on. Working on the conker tweetup for the last four weeks has given me some clarity about how i should be making adjustments to my life and i feel that a lot of these decisions have all dovetailed into the new focused version of me, back to the older me. one that was a bit more relaxed maybe.

I thought the interview went well. I had to present a 'tell a story' - i recorded it ahead of time just in case as well, you can hear that here

I know with the right team behind me and the same level of passion we can use these tools not just for business but for social change. i really do hope i get a callback for microsoft but at the same time it was the interview that also set me straight again. Wonderful place thou building five. amazing airy space.

Filed under: creative

Earlier today I received call from a woman speaking on behalf of her daughter. It turns out her daughter is 25 years old, has cerebral palsy and is a Medicare beneficiary. I immediately "warmed" to this woman due to the soft spot in my own heart for people touched by cerebral palsy. (My daughter, who is 8 years old, has cerebral palsy.)

I followed Medicare, and UnitedHealthcare policies and procedures while gathering information on both the mother, and her daughter. I wasn't able to speak with the daughter, at the time so I had her mother provide me everything I needed and we proceeded to discuss plan benefits.

We found, in her area, a PFFS (Private-Fee-For-Service) plan that would meet 'the daughter's' needs and determined we could complete enrollment today. I finished documenting her account (in our Customer contact/management system) and was just about to begin the enrollment when I realized, I haven't spoke with the daughter!

Just before the enrollment I put the mother on hold and asked for help. It turns out that 'the mother' does not have POA (Power of Attorney) and as such we would have been unable to enroll her daughter in this plan. (Normally I would give her my phone number, and extension and have her call be back. It's important to note that UHC does not operate "normally". At this point, I'm NOT ALLOWED to give out my phone number and extension on inbound sales calls. Which means if I don't close the sale, I lose it.)

My idea (at first) was to call the daughter, from my phone, and get her permission that way. It turns out that that could be perceived (by Medicare) as solicitation and was therefore declared a non-viable option. I didn't want to lose the sale, so I presented my idea! Our conversation unfolded as follows: 

Me: "Ma'am, I'm going to need you to call your daughter, from your phone and have her give her permission for me to complete this enrollment with you, on her behalf."

Caller: "Okay. Wait, I can't make 3-way calls from my phone."

"Ha. I don't mean to sound 'pushy' but most phones 'these days' are able to 3-way call."

"Oh really? How do I do it?"

"Press the Talk/Send button, call your daughter and wait for the call to connect. That should put me on hold and allow you to conference all 3 of us by pushing the Talk/Send button again."

"Okay, so push Talk, call my daughter, and push Talk again and we'll be talking to you. Okay. Let me try this. Wait, what's your number in case this doesn't work."

...I proceeded to break a few rules and gave her my phone number and extension...

Caller: "Okay. Here goes nothing. Hold on and I'll get her."

You can probably guess how this ended - the 3-way call worked, I recorded the daughter's permission to speak to her mother, on her behalf and completed a telephonic enrollment; go me. :)

Filed under: creative

freshpeel says...

Filed under: creative

The Pop Up marketing concept is not a new idea in the world of experiential activations.  However, the 2009 holiday season is seeing an onslaught of Pop Up activations like never before.  Due to difficult financial times, vacancies in regional malls have reached an all time high in the US.  This has forced property management companies to rethink their long-term lease strategies and has resulted in opportunities for retailers and brands to introduce new products and seasonal concepts in creative ways with short-term investment.

Using a pop up strategy, retailers such as Toys R Us and Gap have gained entry into trendy neighbourhoods and shopping centres usually reserved for high-end retailers.  Toys R Us is setting up about 80 temporary toy shops across the US, including several at upscale malls previously unavailable to the chain.  Gap recently opened a Pop Up shop on trendy Robertson Boulevard in Los Angeles to promote its new premium denim line; celebrities including Halle Berry and Ashlee Simpson-Wentz turned up to the launch party.

Several online retailers are using the Pop Up concept to connect with their target in real world spaces. Online auctioneer eBay will open its first holiday store in New York on November 20. It will sell designer fashions, accessories and cosmetics, with proceeds going to charity.  Word on the street is that Amazon is also considering implementing Pop Up experiences as part of its marketing mix.

Pop Ups are no stranger to the southern hemisphere this holiday season either.  Check out the MLC Centre’s “The Grand Social”.  It’s making quite a splash hosting a variety of activities all through summer with shopping offers, designer appearances and style sessions.

So be on the lookout this holiday season for new experiences to check out, they may only be around for a short time.

           
Click here to download:
Momentum_Experiential_Pop_Up_R.zip (30 KB)

Filed under: creative



green1

blue1

red1

Beautiful campaign

Amazing photography

Filed under: creative

Shinaar says...

Я пытался придумать коммент, но, по-моему, он тут не нужен.

Filed under: creative