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BTE says...

How To Create a Killer Landing Page

by John Tumbler, guest blogger The landing page is the first page of your website where a visitor visits. Each website/company has its own landing page where they are driving all their traffic even if they are unaware of it. A visitor can reach your landing page either from Search...


pages-> information-> page-> conversion-> create-> sales


  • Creating Quality Sales Page For Increasing Sales And More Profit "More Profit" the inner drive of every entrepreneur. Creating quality sales page is the foremost step to increase your online business profit that's a known & proven fact. Recently, we published an article on methods to fine tune and increase affiliate sale there we discussed about sales page & targeted...
  • Boost Landing Page Conversion Without Changing Your Landing Page At All! How about increasing the conversion on your sales / landing pages without changing a word, photo, video, graphic or anything else on the page itself? Wouldn't that be interesting? Landing pages are where you begin to close a deal. They are the end of a process, not the beginning as...
  • Update On My Self Employed Income Projects A few posts back I described the various projects for self employed income. My pursuit of these projects has limited my activity on this blog,  but in the end I believe it will be beneficial for the growth of this blog. I'm hoping to make a significant enough amount...
  • Squeeze Pages and List Building - You Can't Have One Without The Other by Rodney BrooksToday's most successful internet marketers are very familiar with squeeze pages.They know that list building is the lifeline of online business and that traffic is the stool pigeon of unremarkable sales.Now, although it does take time and effort to build a targeted and responsive list, if you have...
  • Sales Tsunami and Internet Marketing Secrets: Best instrument of CPA marketing Easy Steps To Benefit From Google Adwords TrackingAdwords tracking is called conversion tracking by Google.Google offers many free tools to their clients, but this is the tool you need to become successful with Adwords.Adwords tracking helps the website owner track the number of conversions their ad prompts, and thus With...
  • landing pages Proven Techniques You Can Use To Get A Flood Of Sales From Your Landing Pages If you’re doing any type of internet marketing that requires you to create sales letters or landing pages, you need the appropriate combination of components like pre-headlines, sub-headlines, guarantees etc. to increase your immediate conversions.   Now I know you've probably heard this one a million times before but...
  • Click here to get Extreme PLR Makeover Using PLR To Improve Page Rank Use PLR (Private Label Rights) material  to increase website page rank! When people search on the Internet they’re looking for one thing… information! Your job as a website owner is to provide them with the information they’re looking for. There’s a saying in Internet Marketing that “content is king” and...
  • split test profits Increased Conversions with Split Testing In the world of internet marketing one thing that does not get talked about enough is testing. All big name marketers test everything. They test their headlines, sub-headlines, design, and guarantees. Now you can too! If you can perform testing then you can explode your conversion rates once you find...
  • 5 Surprising Split Testing Results to Boost Your Online Income 5 Surprising Split Testing Results to Boost Your Online Income By Karen Sielski After mastering traffic generation, split testing is the next most important skill you should learn, master, and implement to achieve massive online success. Why is split testing so important? Split testing allows you to generate more opt-ins,...
  • Article Writing 2.0 Maximize Your Article Marketing Writing for and marketing with web 2.0's New Media for Virtual Real Estate Naturally internet marketers know that if you want to drive quality traffic to your site what you really need is quality information creating the push. That is the way marketing has been done...
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  • 5 Steps You Can Make To Use Video Marketing For Your Website Promotion One of the ways to promote your business in the internet is video marketing. It is the next generation of internet marketing and can soon replace the written text on the web. But how do you apply it to your business and take advantage of this marketing technique?There are 5...
  • pagespeedchart Check your Page Speed in Google webmaster tools. Check your Page Speed in Google webmaster tools.   Want to know how fast you site loads? Sign in to Google Webmaster Tools and you can find out.    We have been warned by Google that come January page speed is going to be a factor when Google Caffeine comes out....
  • Google Fade Google Fade home page goes live - Official Announcement    Google Fade home page goes live - Official Google Announcement Well after months of different people reporting seeing a fading homepage Google has finally launched it and made it official. In a recent announcement about the fading home page Google had this to say. “…the variant of the homepage...
  • Step Number 5 Create An Irresistible Offer Before you ever write a word of actual copy, it's essential that you develop a powerful offer few customers in their right minds could resist. The offer that you make can have a tremendous impact on your sales. I've seen tests of the same copy with different offers where...
  • social media Social Media Sites & 'Privacy' Issues at Work – ‘In Private’ Browzing   In follow-up to my previous articles on this subject, today I would like to offer my thoughts on email scandals, privacy and security, ‘in-private browzing’ capabilities, and the challenges that these processes present for us all. As a result of the proliferation of social media sites like Facebook®, LinkedIn®,...
  • See How Free Translation Online Create A Successful European Internet Business. Research has consistently shown that every one businesses, notably small and medium enterprises (SME), significantly benefit from adopting an export strategy. This enables businesses to achieve higher growth, unfold risk and generate economies of scale. The success or failure of a personal retailer’s B2C/B2B success across Europe depends ultimately on...
  • Ask a Google Engineer your question - Get featured on a Google Video Ask a Google Engineer your question - Get featured on a Google Video   Okay most of us have seen the video's from Matt Cutt's on the Google Webmaster Channel where he answers questions sent in by users.  However most people do not know how to submit a question to...
  • Step Number 4 List Every Benefit Your Customer Will Get Benefits are the backbone of all advertisement copy. What precisely could you do to make your client's life simpler, better, or more pleasurable? What critical troubles do they have that you are able to resolve? What do they urgently need that you are able to offer? How will your...
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  • first_anniversary Personal Finance Lessons Learned the Hard Way Today is the first anniversary of the Tough Money Love blog. I am honored by those who read what I have to say and thankful for all of your comments. Your input is always educational and, at times, quite entertaining. I hope that you can say the same about my...
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  • An Overview of Human Resource Information Software As the very nature of business has evolved over the past couple of decades, the task of managing a company’s human resources has become increasingly intricate. It is the duty of HR to organize employee information, including background, education, skills, and job history. Historically, larger organizations have struggled to efficiently...
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Filed under: Conversion

Maciek says...

Common misconception amongst those e-commerce firms that are new to usability is overarching expectation that usability is a panacea for all conversion problems they encounter.  Shopping path throughput is down? More drop-offs on the credit card page? Call the usability man.
In my experience, ongoing usability effort will indeed improve your conversions / sales, but won't magically magnify it 3-fold. Here is why.

Taking online travel as example. Conversion (a percentage of folks who book out of those who visit the site, sometimes as low as 1%, sometimes as high as 5%) depends on a myriad of internal and external factors with usability kinks contributing only in minority proportion. 

As per the pie above, in online travel, conversion is affected by:

internal factors:
Usability - is it easy to use your site? Are there any show-stoppers inside your booking path?
PPA = Product. Price. Availability - is your product good / cheap / available so users want to buy?
Platform - Is your site available / fast enough, so that users don't have to go to competition?
Brand - Do they trust your site? Does it look credible? Any of their friends booked with you?
User Quality - Have they seen your site before? Where are they from (display, loyalty programs, adwords)? Are they in your target audience at all?

external factors:
Competition - How much better / worse is your competition? Are they online / offline? Their products, prices, promos. It all matters due to price comparison engines and google at customers' disposal.
Context - Is the market mature enough to sell your product online? Economic downturns, market trends, fashions, internet trust in general - all count here.

To sum it all up. Your usability project won't be a game-changer. Let's not look at usability as a once-off expense - hire a top-notch usability shop and get that smart looking 50p long usability recommendation, expecting a magic million dollar bonus in your next quarter P/L. It's time to embrace user experience full time and employ a person whose sole responsibility will be to research, improve and measure all usability aspects of your site on the ongoing basis.

Likely, short-term results of your first usability project might barely pay off the expense of hiring the right guy. Long term however, consistent usability approach combined with timely execution will not only improve conversion directly, but also improve it indirectly by positively affecting your brand, number of recommending customers or returning visits. In short: (Usability) patience wears away (conversion) stones.

Filed under: conversion

Markus says...

Die ganze Verlogenheit einiger Entwicklungen beim Thema "Datenschutz" wird diese Woche einmal wieder überdeutlich. Während - vorbei an jeder öffentlichen Debatte - Europäische und US-Behörden sich das Recht abnicken lassen, ALLE noch so persönlichen Daten von Banküberweisungen einsehen zu dürfen und jeder Form der Rasterfahndung zu unterziehen, wollen nahezu zeitgleich die Landesdatenschutzbeauftragten ernsthaft beschließen, dass bei einem Besuch einer Website die IP-Nummer des Besuchers nicht gespeichert werden darf. Diese Herren sind im so genannten "Düsseldorfer Kreis" zusammengeschlossen. Der Text der aktuellen Beschlussvorlage des Düsseldorfer Kreises ist hier zu finden.

Als Begründung dafür muss herhalten, dass die IP-Nummer ein "personenbezogenes" Datum sei, das nur mit ausdrücklicher Genehmigung des Nutzers gespeichert werden darf.

Ich würde das mal als ziemlich weit her geholt betrachten, oder - salopper formuliert: selten so gelacht. Dazu einmal ein paar Fakten: IP-Nummern, wie sie die meisten Web-Server ständig in ihre Log-Files schreiben, sind 
  • nicht einer Person sondern einem Internet-Knoten zugewiesen
  • ändern sich bei der überwiegenden Mehrheit der privaten Anschlüsse regelmäßig (werden zufällig neu vergeben)
  • werden typischerweise bei mehreren Nutzern in einem Haushalt oder einer Firma gemeinsam genutzt (können also nicht einer Person zugeordnet werden)
Worum es tatsächlich geht, ist dass dieser Gruppe der Landesdatenschutzbeauftragten die Arbeit von Google, speziell auch Google Analytics und ähnlichen Services ein Dorn im Auge ist (aus nachvollziehbaren Gründen, die ich allerdings surreal finde). Indem sie die IP-Nummer als "personenbezogen" deklarieren - was ich für absurd halte und in juristischen Kreisen stark umstritten ist - bauen sie bewusst eine Popanz auf, um ihre Sicht der Dinge ohne tatsächliche gesetzliche Grundlage durchzusetzen

Alle diejenigen, die sich mit dem wachsenden Erfolg des Unternehmens auf das Feindbild Google eingeschossen haben, und sich nun vielleicht freuen, dass endlich jemand dem "Bösen Google Einhalt gebietet", sollten bedenken:
  • Das Vorgehen, das die Datenschutzbeauftragten nun kriminalisieren wollen, ist Grundlage fast aller Analysedienste, die "Besuche" (Visits) auswerten. Das betrifft nicht allein Google Analytics sondern nahezu alle in diesem Umfeld genutzen Systeme - auch die großen kommerziellen Produkte wie Webtrends, Omniture und Konsorten, genauso wie die "kleine" Lösungen á la eTracker und Konsorten.
  • Einige dieser Lösungen erlauben es zwar, alternativ mit gekürzten IP-Nummern oder Hashes zu arbeiten. Sobald dabei aber (vor der Kürzung oder ver-hashung), die IP-Nummern in einer Art und Weise verwendet werden, die der Düsseldorfer Kreis für "personenbezogen" hält, ist das nur mit vorheriger, expliziter Zustimmung der Nutzer zulässig. Eine Auswertung, aus welchen Regionen Deutschlands oder der Welt die Besucher kommen, ist damit zum Beispiel quasi illegal. (Dieses Beispiel steht explizit im Entwurf für den Beschluss des Düsseldorfer Kreises.) 
  • Im Grund muss sich jeder Betreiber eine Website (egal ob er diese Daten mit einem Analytics Package untersucht oder nicht) ansehen, was seine Webserver loggen. Wenn da die IP-Adresse dabei ist, müsste dieser Websitebetreiber in den nächsten Monaten eine Strafbefehl des Landesdatenschutzbeauftragten bekommen.
  • Wer meint, diese Einschränkungen ja zur Not mit Hilfe von Cookies umgehen zu können ... lese bitte hier über die aktuellen Bestrebungen auf EU-Ebene, Cookies faktisch zu verbieten.
Zusammengefasst: Worum es dem Düsseldorfer Kreis wirklich geht, ist es, letztendlich jede tiefergehende Analyse zur Gewinnung von Daten über reale Attribute der Besucher sowie die Korrelation von Daten über mehrere Besuche hinweg zu kriminalisieren! Dies wird nur für deutsche Website-Betreiber gelten. US-Websites und Websites in anderen Ländern können selbstverständlich weiterhin solche Analysen durchführen, diese zur Verbesserung ihrer Conversion-Rates nutzen und daraus abgeleitete personalisierte Services für ihre Besucher bieten.

Irrsinn!

Filed under: conversion

rchandra says...

Check out MultichannelMetrics's interactive flowchart if you're experiencing issues with a drop in traffic or conversion rates, it's a great starting point to figure out what to do.

Click on the below link to get to the interactive version of the chart

http://multichannelmetrics.com/WebAnalyticsQuestionSupportSystem/WebAnalyticsQSS.html

Filed under: conversion

Johann says...

Right now, I am working on making media.io easier to use. The first area I'm concentrating on is the file upload. I don’t have the numbers yet but occasionally people upload a file and never start the conversion, which tells me the process isn’t easy enough.

Popularity

The second thing I’d like to mention is that media.io receives more and more visitors every day, without me doing a lot of promotion. I generally don’t like to show traffic numbers because there’s always someone who has more than you, but I like where this is going.

Testing, 1, 2, 3

Also, I’m running a test on media.io right now. What I’d like to find out is which combination of the attached buttons gets most people to use media.io. What do you think? :-)

Filed under: conversion

jtnt says...

These words, in the title of a blog post, are guaranteed to get you hits - or RTs, if you're on Twitter.

  1. Top 10
  2. Conversion
  3. Tips
  4. SEO
  5. Ninjas

Include each twice for best results and to make the title of this post accurate.

Filed under: Conversion

unugurn says...

XML Converter 6.2.16: XML Converter is data conversion software(Excel to XML, mdb to XML, csv to XML) http://bit.ly/1J1NzF

Filed under: conversion

Johann says...

media.io doesn’t support any and all file types yet. Whenever someone tries to upload something media.io doesn’t know yet, I can find out what it was. That’s good for everyone because I can concentrate on audio formats most people want. Here’s the list so far:

  • 13 wma
  • 1 rm
  • 1 ram
  • 1 ogx
  • 1 mpeg
  • 1 flv
  • 1 flac

As you see, many people want to convert WMA – Microsoft’s audio format – to other formats. Understood :-) It’s coming soon

Filed under: conversion

cbartens says...

Have a look at the checkout process on http://www.smashingmagazine.com/ (for their book, also see below), it's one of the sleekest and best I've come across and we're pretty sure it's powered by http://www.magentocommerce.com/. I especially love the one page overview and the fact that you don't have to create an account (which is most annoying).

Filed under: conversion

unugurn says...

Image2PDF Pilot 2.16.96: Batch conversion utility that converts JPG, JPEG, TIF, TIFF, GIF files into PDF. http://bit.ly/r1Pjx

Filed under: conversion