Amazing Viral Marketing Campaign
Thanks @phil_daniels
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10 Corporate Blogging Tips and Strategies
Last week I had asked Joe Pulizzi to share tips/strategies for corporate blogging. Joe quickly(as always) responded with his ideas on Corporate Blogging here : 10 Corporate Blogging Tips and Strategies Thanx Joe! Beginner Corporate Blogging Tips
View more presentations from Joe Pulizzi.
Joe Pulizzi is a leading author, speaker and strategist for content marketing. He is founder of content matching site Junta42, is co-author of Get Content Get Customers.
Joe Pulizzi's Blog: Junta42
Joe Pulizzi's Twitter: juntajoe
Joe Pulizzi's Blog: Junta42
Joe Pulizzi's Twitter: juntajoe
3 Components of Content Marketing
A lot is being written about content marketing. When I first started research for a seminar, I realised much of what is published has been done with the assumption the reader understands the main components of content marketing. I wrote this post to help anyone new to content marketing or wanting basic information.
Content marketing is gaining a lot of traction in the mindset of marketers and, especially, small business owners. I recently presented a seminar on the topic at the Brew Small Business Expo in Perth. While doing my research I realised much of what is being written about content marketing assumes the reader understands the basic components. I didn’t fully understand them when I started so I thought it made sense to lay the groundwork here.
Read the rest of Sarah’s post: 3 Components of Content Marketing
Follow Sarah Mitchell on Twitter: @globalcopywrite
3 Components of Content Marketing
A lot is being written about content marketing. When I first started research for a seminar, I realised much of what is published has been done with the assumption the reader understands the main components of content marketing. I wrote this post to help anyone new to content marketing or wanting basic information.
Content marketing is gaining a lot of traction in the mindset of marketers and, especially, small business owners. I recently presented a seminar on the topic at the Brew Small Business Expo in Perth. While doing my research I realised much of what is being written about content marketing assumes the reader understands the basic components. I didn’t fully understand them when I started so I thought it made sense to lay the groundwork here.
Read the rest of Sarah’s post: 3 Components of Content Marketing
Follow Sarah Mitchell on Twitter: @globalcopywrite
The Inbound Marketing Guidebook
Hubspot co-founders Brian Halligan and Dharmesh Shah have long been proponents of inbound marketing strategy. Brian and Dharmesh have pulled in their insights on the topic of inbound marketing into a new book - Inbound Marketing: Get Found Using Google, Social Media and BlogsDefinition of Inbound Marketing - How to get found by more prospects already looking for what you have to sell?
Inbound Marketing is a how-to guide on the following: • Improve your rankings in Google to get more traffic
• Build and promote a blog for your business
• Grow and nurture a community
• Measure what matters and do more of what works online
Inbound Marketing is a how-to guide on the following: • Improve your rankings in Google to get more traffic• Build and promote a blog for your business
• Grow and nurture a community
• Measure what matters and do more of what works online
Brian Halligan's Blog: HubSpot
Brian Halligan's Twitter: bhalligan
Dharmesh Shah's Blog: HubSpot OnStartups
Dharmesh Shah's Twitter: dharmesh
Related Articles:
Startups: How To Build A Barrier To Entry With Inbound Marketing
Bernie Borges' Interview with Brian Halligan, Co-Author of Inbound Marketing
Anita Campbell's Why You Should Read “Inbound Marketing?
Benjamin Yoskovitz's 10 Key Insights from Reading Inbound Marketing
Inbound Marketing 101
View more documents from HubSpot Marketing.
New Book: Jonathan Kantor's Crafting White Papers 2.0
Jonathan Kantor's new book "Crafting White Paper 2.0: Designing Information for Today's Time and Attention-Challenged Business Reader" is on my reading list for this week. 
Jonathan Kantor is the principal and founder of The Appum Group, "The White Paper Company", an organization that specializes in the creation of professional business and technical white papers for enterprise-class businesses and the SMB (Small to Medium Business) marketplace. Jonathan's experience with white papers is also coupled with over 25 years of business experience with leading technology innovators.
The white paper medium has evolved in the last decade to become a fully mature marketing vehicle.
“White papers remain the most effective piece of marketing collateral, with 86% of respondents finding them moderately to highly influential in the purchasing decision” (Eccolo Media).
“The most important thing is to focus on ROI and focus on things that will make the company money, such as sales leadgeneration programs, webinars, and white papers" (analyst Naylor Gray of Frost & Sullivan).Jonathan cover many topics in his book Crafting White Paper 2.0, such as:
My Book: Crafting White Paper 2.0 Now Available!
Clarifying ‘Short Attention’ and ‘Short Content’
So Many White Papers! How Will You Compete?Subscribe to Jonathan Kantor's monthly newsletter: Short Attention Marketing TipsJonathan's Kantor Blog: White Paper Pundit
Jonathan's Kantor Twitter: Jonathan_Kantor
Jonathan Kantor is the principal and founder of The Appum Group, "The White Paper Company", an organization that specializes in the creation of professional business and technical white papers for enterprise-class businesses and the SMB (Small to Medium Business) marketplace. Jonathan's experience with white papers is also coupled with over 25 years of business experience with leading technology innovators.The white paper medium has evolved in the last decade to become a fully mature marketing vehicle.“White papers remain the most effective piece of marketing collateral, with 86% of respondents finding them moderately to highly influential in the purchasing decision” (Eccolo Media).
“The most important thing is to focus on ROI and focus on things that will make the company money, such as sales leadgeneration programs, webinars, and white papers" (analyst Naylor Gray of Frost & Sullivan).Jonathan cover many topics in his book Crafting White Paper 2.0, such as:
- Why the Traditional White Paper Won’t Work
- Six Elements for Reader Attention
- Ten Attention-Generating Ideas for White Papers
- Nine Attention-Robbing White Paper Mistakes
My Book: Crafting White Paper 2.0 Now Available!
Clarifying ‘Short Attention’ and ‘Short Content’
So Many White Papers! How Will You Compete?Subscribe to Jonathan Kantor's monthly newsletter: Short Attention Marketing TipsJonathan's Kantor Blog: White Paper Pundit
Jonathan's Kantor Twitter: Jonathan_Kantor
How Twitterjunk kills the clarity of your tweets
The birth of every every new communications medium is followed by a period during which the underlying technology actually cramps the communication it’s supposed to be enabling. When it comes to Twitter, we’re all in the middle of this period – Gartner would probably call it the Trough of Technobabble – right now.
Look what happens when a simple tweet gets passed through the Twitter machine:
The original tweet
The tweet has a simple message: check out our recent blog post on The 16 Ways to Alienate a B2B Buyer. Already, it’s got a fugly URL attached that will look hilariously retro in about five years. Then there’s the arguably valuable Twitterchrome: who posted it, the photo, date, time and origination app.
Now the Tweet gets picked up by one of my “Followers” (I prefer ‘disciple’ but will go with the flow on this one) and becomes:
The first retweet
Already, the short, simple tweet has begun its transformation into what I call Twitterjunk. No offense to ‘rapril’ who was just doing what we all do, but look how much harder this version is to read than the original. We’ve got two hashtags, attached like barnacles to the hull of my message. We’ve got the RT @dougkessler prefix (a nice piece of Twitter etiquette that inhibits outright plagiarism but also kills your opener). Then we’ve got rapril’s editoral comment (now constrained to ten characters): ‘Liked this’. (thanks rap).
Glance at this tweet and already your eye is like a hummingbird looking for a place to land in a thatch of brambles on a windy day. If your eye is like most hummingbirds faced with this problem, it will flit away in the time it takes a hummingbird heart to beat, say, a few thousands times.
But it gets worse...
More on the Velocity B2B Marketing blog.
How Twitterjunk kills the clarity of your tweets
The birth of every every new communications medium is followed by a period during which the underlying technology actually cramps the communication it’s supposed to be enabling. When it comes to Twitter, we’re all in the middle of this period – Gartner would probably call it the Trough of Technobabble – right now.
Look what happens when a simple tweet gets passed through the Twitter machine:
The original tweet
The tweet has a simple message: check out our recent blog post on The 16 Ways to Alienate a B2B Buyer. Already, it’s got a fugly URL attached that will look hilariously retro in about five years. Then there’s the arguably valuable Twitterchrome: who posted it, the photo, date, time and origination app.
Now the Tweet gets picked up by one of my “Followers” (I prefer ‘disciple’ but will go with the flow on this one) and becomes:
The first retweet
Already, the short, simple tweet has begun its transformation into what I call Twitterjunk. No offense to ‘rapril’ who was just doing what we all do, but look how much harder this version is to read than the original. We’ve got two hashtags, attached like barnacles to the hull of my message. We’ve got the RT @dougkessler prefix (a nice piece of Twitter etiquette that inhibits outright plagiarism but also kills your opener). Then we’ve got rapril’s editoral comment (now constrained to ten characters): ‘Liked this’. (thanks rap).
Glance at this tweet and already your eye is like a hummingbird looking for a place to land in a thatch of brambles on a windy day. If your eye is like most hummingbirds faced with this problem, it will flit away in the time it takes a hummingbird heart to beat, say, a few thousands times.
But it gets worse...
More on the Velocity B2B Marketing blog.
Lethal Generosity in B2B Marketing
According to the Harvard Business Review, 90% of tweets are generated by just 10% of Twitter users. Apparently this is a higher concentration than for Wikipedia and much, much higher than for other social networks, where the top 10% are responsible for 30% of the stuff produced.
These people are practicing something called "Lethal Generosity" and it's a powerful force in B2B marketing and social media marketing.
More on the Velocity B2B Marketing agency post here.
"Lethal Generosity" in B2B Marketing
According to the Harvard Business Review, 90% of tweets are generated by just 10% of Twitter users. Apparently this is a higher concentration than for Wikipedia and much, much higher than for other social networks, where the top 10% are responsible for 30% of the stuff produced.
These people are practicing something called "Lethal Generosity" and it's a powerful force in B2B marketing and social media marketing.
