Hello there
Just wanted to say thank you for the prize book the chaps at EduTalk sent
Hello there
Just wanted to say thank you for the prize book the chaps at EduTalk sent
Alexander Osterwalder's Invaluable tool, the Business model canvas.
You would think that competition is stiff at the Redding Farmers Market. This past Saturday, there were two tamale sellers, two soap-makers, two dog food vendors, two baked foods ladies... and that was just from the non-ag side.
But each was unique in its own way: Esperanza's Tamales cost a quarter more, but they're topped with fresh salsa and what really made me appreciate them is that the tamale guy pointed someone toward his competition when someone asked for a tamale that he didn't offer. Both tamale stands were busy, busy, busy. Clearcreek soap and Jason's Soap Creations both sell soap, but each is unique in that you'll get just soap - but a huge variety of soap, from Jason, and from Clearcreek, you'll find a whole variety of bath and body products. The two dog food vendors aren't just offering dog food but one specializes in dog turkey jerky, while Deestuff4Pets offers healthy dog treats and fashionable dog clothing. Two bakers entice buyers with homemade sweets, but with strictly chocolate at one table, and an everything-but-chocolate at the table a few booths down. Customers gain because they can come to the market and most likely find what they came for. Vendors gain because they have to discover their differentness and standard of uniqueness to define their own niche. By the way, even I have competition. Roberta from Clearcreek soap sells lotion bars at her booth. How can I be different? I present mine from a "strictly dry skin" standpoint, even to narrow the niche to those who prefer unscented lotion. Roberta, on the other hand, offers lotion with a couple scent choices, as well as soaps and rubs. I'd like to think we're both successful in keeping our customers happy. So, does competition help or hurt a business? What do you think? And while you're thinking, don't forget to add "go to farmers market" for Saturday's list of things to do... rain (gulp) or shine.This photo was taken on a family outing to the Nebraska State Fair.
This Photo can be licensed at Getty Images
How Chipotle, Pinkberry, and others win big by doing just a few things well Matt Nov 11
47 comments Latest by Web & IT Security
The dirty little secret about simple: It’s actually hard to do. That’s why most people make complex stuff. Simple requires deep thought, discipline, and patience – things that many companies lack. That leaves room for you. Do something simpler than your competitors and you’ll win over a lot of people.
There are only three major items on Chipotle’s menu: burritos, tacos, and salads. In Chipotle’s Secret Salsa, Founder and CEO Steve Ells sums up its business model in a single sentence: “Focus on just a few things, and do them better than anybody else.”
One thing you won’t find at Chipotle is dessert. Restaurant analysts say a cookie or other dessert at the end of the food line could instantly boost sales by 10 percent or more there. Ells doesn’t care. “We’ve had 10 years of double-digit comps in a row, and we’ve done that without cookies,” he says. “So why start now? I see only the downside to adding cookies.”
The yogurt chain Pinkberry started off by selling only two flavors of yogurt: original and green tea. That meant fewer worries about inventory, machinery, recipes, and other complications that would have resulted from selling a variety of products. Instead the company focused on flavor. It’s now a chain with dozens of stores and devout fans who refer to the yogurt as “Crackberry.” (Ever think about how your product would sound with “crack” as a prefix?)
This isn’t just for restaurants either. Nintendo has won big by doing less than competitors. The Flip has won a big percentage of the camcorder market by doing less. Fixed-gear bikes have been growing in popularity due to their simple, low-maintenance design.
You can try to win a features arms race by offering everything under the sun. Or you can just focus on a couple of things and do ‘em really well and get people who really love those things to love your product. For little guys, that’s a smarter route.
When you choose that path, you get clarity. Everything is simpler. It’s simpler to explain your product. It’s simpler for people to understand. It’s simpler to change it. It’s simpler to maintain it. It’s simpler to start using it. The ingredients are simpler. The packaging is simpler. Supporting it is simpler. The manual is simpler. Figuring out your message is simpler. And most importantly, succeeding is simpler.
Our software product designs are not all that different than those in the food industry—or any other industry. We tend to have fewer crumbs, though.
Put this together with DIGI Dot Lee. An awesome and talented photographer up in JHB.
Find her at www.digidotlee.co.za.
Gorgeous Capetonians I am appearing at several parties, so will keep you posted :D
The William James Foundation has announced 8 competitions that together provide $100,000 in cash and in kind support for sustainable entrepreneurs. Entrants can be of any age or from anywhere in the world. First round deadline is December 4th. Details at: www.williamjamesfoundation.org/press.
Francois Malherbe's Bok jersey get sent up to him after guessing the right score in the Currie cup final - watch the skinny and then guess the score yourself here - http://bobskinstad.co.za/guessthescore-only-happening-here