New Business Models -- http://newsinnovation.com/models/
from: http://newsinnovation.com/models/ We have developed four business models for a new news ecosystem. The question we attempt to answer: What happens to journalism in a top-25 metro market if a newspaper fades away. Can journalism be sustained? And how? We built these models after considerable research, using data from Borrell Associates, extensive interviews with media companies both legacy and startups, and a survey of more than 110 hyperlocal news sites. Ours is one possible view of the future and you will find considerable detail backing up this view in the models. We invite you to download our models – in Google Docs or as an Excel spreadsheet – and plug in your own assumptions and share your experience and reasoning with all of us. If you want to see how these models look with higher or lower ad rates or larger or smaller staffs, you can change the numbers and we ask that you send your work back to us at newbiznews09@gmail.com or post a link in the comments. (Note: Make changes only to those fields highlighted in green. Changing data in other areas will break the formulas.) When you open the models, look at the bottom of the spreadsheet and click through all of the workbooks to see more detail. Hyperlocal & Ecosystem Framework Models View the Framework/Hyperlocal business model as a Google Document here. (To make changes to this document, simply click File>>Create a copy or File>>Export.) Or, download it as an Excel file here. New News Organization View the New News Organization model as a Google Document here. (To make changes to this document, simply click File>>Create a copy or File>>Export.) Or, download it as an Excel file here. View the Not-for-Profit business model as a Google Document here. (To make changes to this document, simply click File>>Create a copy or File>>Export.) Or, download it as an Excel file here.
This set of spreadsheets incorporates two models: hyperlocal and the sales, support, and technology framework that we believe is necessary to optimize businesses in the ecosystem. We believe an organization that enables advertising networks and other services to support the local news ecosystem is both a sustainable business and will make individual hyperlocal news organizations more profitable. We divided a sample metro market of 5 million people into many smaller markets (20k, 35k, and 60k) to reflect the towns and neighborhoods that comprise a large metropolitan market. Click here to leave your comments.
This model envisions a new, metro-wide news organization serving a market of five million people that operates on a smaller scale and performs a wide variety of tasks. It will produce original unique beat and investigative reporting and it will also work collaboratively with the other members of the ecosystem and its readers to add value. Advertising will remain the key business driver, but to maximize profits the new organization will diversify its revenues. Click here to leave your comments.
Not-for-Profit News Organization
A number of promising not-for-profit news organizations, providing both national and local coverage, have launched recently. We want to show the level of resources that might be available in a given market to augment local news gathering efforts. Researching the available charitable money in a market, we picked a hypothetical bottom line of $3 million and built one possible organization to augment journalism in the market. Click here to leave your comments.
