In this video, this really stands for me:
"... be true to what your vision is, true to your energy, keep moving forward, be helpful to other people if you can. But God, don't beleive in your hype"
Good links: Cris Brogan | InvisiblePeople.tv | Skip1.org
So, just by writing something down online, 3/4 of the population will believe what is written. If you’re evil, this is awesome. If you’re a good person, this requires a little bit of thought.
Chris Brogan, the #1 marketing and advertising blogger as ranked by AdAge, posted an interesting piece on how the authority he has gained affects what and how he writes (read it here: With Great Power).
The key point Chris makes is that while provocative rants are entertaining to many readers and it is his right as a person to write out his opinions, most of his followers look to his writings presuming to find interesting analysis and balanced views. Not delivering the expected level of professionalism would quickly erode his authority - and significantly damage the search results of the poor targets of negative writings.
In corporate blogs - or hubs of all social marketing efforts as emphasized by Jason Falls on Social Media Explorer (read it here: Making Your Corporate Blog More Social) - the points made by Chris are very relevant for planning how to gain authority in the first place. No matter how sales oriented the goals are for a corporate blog, the guidelines for content should always be drawn from the perspective of building credibility, influence, and trust.
Speaking of trust, Chris Brogan is also the author of the book "Trust Agents" which I'm currently reading. Highly valuable, highly recommended.
An Interview With Social Media's Chris Brogan
The web has many celebrities. Chris Brogan is not just one of them, he is one of the pioneers of this new band of celebrities. His insights into the social media world and the web in general has captivated almost everyone. Some argue that he is the most influential blogger out there. In this interview, he shares with us his take on web developments past and present.
YOU seem to be everywhere, what is it exactly that YOU do?
I'm president of an online channel development company, a professional speaker, and a bestselling author.
Take us back to when YOU were just starting as a blogger, what were the major differences compared to today?
Blogs when they started were much more manual. I used a WYSIWYG website editing software. No comments. No RSS.
What's the fastest way to build a community on the web?
Care more about them than you do your own stuff. Comment on their posts. Learn what you can about others and share that, too.
How do YOU find the HungryPeople blog? How can we improve it?
Equip people. As often as possible, equip people with what they need to take on the world. Beyond that, keep posts a mix of brief and occasionally deep.
If YOU were the inventor of the World Wide Web, what's a key feature that YOU would have added?
I'd invent a much more modular web, one that doesn't use "page" as the main element of reference.
Can YOU share with us a program or social networking site that YOU want to see created?
I want to see more mobile networks. You saw the NIN application that lets fans promote proximity-based networking? I want that.
How important is LISTENING today?
It's everything. Without listening, why bother using the social web?
How did YOU end up writing the book Trust Agents with Julien Smith? What was the original motivation in writing the book?
We'd written an ebook called Trust Economies. When we were through, we both realized we had much more to talk about.
Who are YOUR personal heroes? Why?
My hero is Dr. Stephen Covey who gave me the tools I used to succeed.
What are YOU hungry for?
I'm hungry to help humans realize that they can drive their own lives. I want to give everyone keys.
We know that YOU want to be inclusionary, but we can't help asking this, who's YOUR favorite blogger/s? Why?
My favorite blogger is Jon Swanson (http://levite.wordpress.com) . He makes me think on many levels EVERY post.
About Chris Brogan
Chris Brogan is President of New Marketing Labs, a new media marketing agency, and home of the Inbound Marketing Summit conferences and Inbound Marketing Bootcamp educational events. He works with large and mid-sized companies to improve online business communications like marketing and PR through the use of social software, community platforms, and other emerging web and mobile technologies. For more information on this, please contact Chris directly.
Chris is co-author of the book Trust Agents, with Julien Smith.
Chris Brogan is a ten year veteran of using social media and both web and mobile technologies to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds at [chrisbrogan.com], a blog in the top 10 of the Advertising Age Power150, and in the top 100 on Technorati.
Soll man private und geschäftliche Diskussionen trennen? Chris Brogan rät zu verschiedenen Kanälen. Hier lesen!
This is a great overview of Chris Brogan's Trust Agents.
Watch and listen.
I've read his book twice. I am gonna read it again, just to take it all in. Highly recommended.
Oh yeah- one more thing- he's also a good person.
Post in Progress:
(DRAFT)
http://twitter.com/gapingvoid/statuses/5370711865
http://twitter.com/chrisbrogan/statuses/5370744617
http://twitter.com/julien/status/5370765777
Eh. I think that's 'nuff said.
Simms Jenkins sent me his book to review, and I bought Brandon Eley’s book at BlogWorld Expo. When I got to read them, Simms Jenkins has a solid primer in email marketing with The Truth About Email Marketing (Amazon affiliate link), and Brandon’s Online Marketing Inside Out. They’re both exactly the kind of books I’d give to someone with some marketing background who wants some tool help and some overview/primer information to work from. If you’re a pro at either, you’ll mostly nod your head, find two or three tidbits, and move on, but if you’re starting out or moderate, they’re both great books to consider.
Here’s a video review:
If you can’t see it, click here.
