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parkerlsmith says...

One of my favorite blogs is Junk Charts. The reason I like it (and Tufte's books and other chart/visual design resources) is that graphics are such a critical and often overlooked component of making a compelling argument. While complicated graphics can obfuscate meaning, a total lack of charts makes deciphering meaning from textual data significantly more difficult. Your chart should convey all the data necessary for communicating your message. No more. No less. Since message clarity and communicating meaning/importance are also fundamental to designing experiences, chart design principles also apply to aspects of experience design. As with charts, good experiences depend on message clarity. 

In this department, Facebook's Self-Serve Ad graphics fall short of delivering a compelling argument. While I've snapped the images I'm referring to, you can go to Facebook Advertising and click on "Case Studies" to see them in all their glory. A couple of things here:
  1. Average Circles (Reach Your Audience graphic)- The first graphic starts out fine. Sort of boring, but it's effective. Its basic message is that Facebook ads can improve your targeting to specific audiences. I don't necessarily need a "circles drawn to scale"-quality graphic here and while the last ring isn't labeled, I'm fine to assume it's the general FB population. So far so good.
  2. Scale-less (Easy and Cost-Effective graphic) - Yikes, here's where we run into problems. This next graphic is missing a very important thing: scale. Unlike in the first image, in this case it's actually really important. While the chart helpfully shows "Before Facebook" and "After Facebook" it fails to specify what it's comparing. Same store sales? Conversion rate? The article mentions 50% and 10% increases in each of these respectively. But then this chart looks like neither. It looks more like 20%. Without a scale there's no way to know.
  3. Scale-ful (Pages and Ads graphic) - Perhaps as a way to compensate for their previous scale-less chart, this one has a very prominent scale. But not really in a good way. As if inspired by This is Spinal Tap, this scale goes all the way to 100%. Only it doesn't need to. It could really be more impactful if it were tightened down a little. Make the scale max out at, say 30% or 40%. That would really illustrate the improvement and also reduce a lot of the empty chart space.
Now I'm not a professional chart designer (or graphic designer for that matter) and I'm not intentionally picking on Facebook, but it was very surprising to me to see a company like Facebook make two very noticeable graphical mistakes in the information surrounding one of their most innovative features - self-serve ads. I guess I'm just expecting more polish from a big web name like Facebook. 

Then again, maybe it's not so surprising.

     
Click here to download:
Experiential_Nits_Facebook_Sel.zip (46 KB)

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meeshka says...

via drunkenboat via proof

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BobDeMarco says...

On a seasonally adjusted basis, the Consumer Price Index for All Urban Consumers (CPI-U) rose 0.3 percent in October, the U.S. Bureau of Labor Statistics reported today.


The index has decreased 0.2 percent over the last 12 months on a not seasonally adjusted basis.

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The seasonally adjusted all items increase largely reflected advances in the indexes for energy and for new and used motor vehicles. The energy index rose for the fifth time in the last six months, advancing 1.5 percent as the indexes for gasoline, fuel oil, natural gas, and electricity all increased. The index for all items less food and energy rose 0.2 percent in October, the same increase as in September. The indexes for used cars and trucks and for new vehicles both rose sharply and together they accounted for over 90 percent of the increase in the index for all items less food and energy. The indexes for airline fares and medical care also increased, while the shelter index was unchanged and the indexes for apparel and recreation declined. The food index also increased in October, rising 0.1 percent after declining in two of the previous three months. The index for food away from home increased slightly, while the food at home index was unchanged. Within the food at home group, the index for dairy and related products rose significantly, while the fruits and vegetables index declined for the fourth straight month.

Consumer Price Index Data for October 2009

Food

The food index rose 0.1 percent in October after declining 0.1 percent in September. The index for food away from home increased 0.1 percent while the food at home index was unchanged. Within the food at home group, the index for dairy and related products rose 1.0 percent in October after a 0.5 percent increase in September, and the index for other food at home advanced 0.3 percent. These increases were offset by a 0.7 percent decline in the fruits and vegetables index and 0.2 percent decreases in the indexes for meats, poultry, fish, and eggs and for nonalcoholic beverages. The index for cereals and bakery products was unchanged in October. Over the past 12 months, the food index has declined 0.6 percent with the food at home index down 2.8 percent.

Energy

The energy index rose 1.5 percent in October after increasing 0.6 percent in September. The index for energy commodities rose 1.9 percent, with the gasoline index increasing 1.6 percent. (Before seasonal adjustment, gasoline prices fell 0.8 percent in October.) The index for fuel oil rose 6.3 percent. The index for energy services, which increased 0.1 percent in September, rose 0.9 percent in October. The electricity index increased 0.6 percent while the index for natural gas rose 1.9 percent in October after declining 1.7 percent in September. Over the past 12 months, the energy index has fallen 14.0 percent with the gasoline index declining 17.9 percent.

All items less food and energy

The index for all items less food and energy rose 0.2 percent in October, the same increase as in September. Most of the advance was due to increases in transportation indexes. The new vehicles index rose 1.6 percent and the index for used cars and trucks rose 3.4 percent, its third consecutive substantial increase. The index for airline fares rose for the fourth straight month, increasing 1.7 percent in October. Outside of the transportation group, the changes within all items less food and energy were largely modest. The medical care index rose 0.2 percent in October after increasing 0.4 percent in September. The shelter index was unchanged in October, as it was in September. The rent index decreased 0.1 percent, the index for owners’ equivalent rent was unchanged, and the index for lodging away from home rose 0.4 percent. Posting declines in October were the indexes for recreation and apparel, which both fell 0.4 percent. For the past 12 months, the index for all items less food and energy has risen 1.7 percent. Kindle: Amazon's 6" Wireless Reading Device Original content Bob DeMarco, All American Investor

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BobDeMarco says...

Original content Bob DeMarco, All American Investor

48,000 units versus 1,000,000 March, 1973.

 

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Kindle: Amazon's 6" Wireless Reading Device

 

Original content Bob DeMarco, All American Investor

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BobDeMarco says...

Original content Bob DeMarco, All American Investor

New Residential Construction. U.S. Department of Commerce.

Thousand of units. 529,000 versus versus 2,207,000, February, 2005

 

 

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Kindle: Amazon's 6" Wireless Reading Device

 

Original content Bob DeMarco, All American Investor

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mlevit says...

Boy, do we have a nice slab of data for you to sink your teeth into today. The 3-year service history of more than 30,000 laptops has been pored over, analyzed, and reduced to gorgeous comparative charts, which you know you're dying to know more about. We should note, however, that the service was provided by SquareTrade, whose primary business is selling extended warranties, but that shouldn't completely prejudice us against reaching conclusions on the basis of the presented facts. Firstly, netbooks have shown themselves to be on average 20 percent less reliable than entry-level laptops, which in turn are 10 percent more likely to break down than premium machines. In other words, you get what you pay for -- shocking, right? The big talking point, though, will inevitably be the manufacturer comparison chart above: here ASUS and Toshiba (rather appropriately) share the winners' spoils, while HP languishes in the ignominious last place, with more than a quarter of all laptops expected to suffer a hardware fault of some kind within three years.

Not really surprising. I've always liked Asus products and the fact that they provide a 2 year manufacturers warranty with every laptops means they believe in their products.

Toshiba has always been my second favourite choice even though they've didn't offer cutting edge technology (e.g. 15" laptop with num keys, eSata ports, Blu-ray drives etc) on their laptops till months after Asus and Sony did, they've always made sure their laptops have a pretty solid build.

Thanks

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BobDeMarco says...

The Producer Price Index for Finished Goods advanced 0.3 percent in October, seasonally adjusted, the U.S. Bureau of Labor Statistics reported today.

This increase followed a 0.6-percent decline in September and a 1.7-percent rise in August. In October, at the earlier stages of processing, prices received by manufacturers of intermediate goods moved up 0.3 percent and the crude goods index increased 5.4 percent.

On an unadjusted basis, from October 2008 to October 2009, prices for finished goods fell 1.9 percent, the eleventh consecutive month of year-over-year declines.

 

Original content Bob DeMarco, All American Investor

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Kindle: Amazon's 6" Wireless Reading Device Original content Bob DeMarco, All American Investor

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BobDeMarco says...

This should be disconcerting to investors. Could be an indication of storm clouds on the horizon.

Original content Bob DeMarco, All American Investor

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Kindle: Amazon's 6" Wireless Reading Device

Original content Bob DeMarco, All American Investor

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BobDeMarco says...

M2, Money Supply 11-13 (Graph) 

Ready to go off the chart. I'll get some bigger chart paper.

M2 includes a broader set of financial assets held principally by households. M2 consists of M1 plus: (1) savings deposits (which include money market deposit accounts, or MMDAs); (2) small-denomination time deposits (time deposits in amounts of less than $100,000); (3) balances in retail money market mutual funds (MMMFs). Seasonally adjusted M2 is computed by summing savings deposits, small-denomination time deposits, and retail MMMFs, each seasonally adjusted separately, and adding this result to seasonally adjusted M1.

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Kindle: Amazon's 6" Wireless Reading Device Original content Bob DeMarco, All American Investor


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eldinb says...

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