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It doesn’t only look beautiful and it will make Jon Ive and Steve Jobs wet, but this naked Coca-Cola can would help save energy while reducing air and water pollution. Would it really make a difference? Let’s do some maths:

I assume the consumption only increases through time, but let’s take the daily 2007 numbers from Global INForM Cases Sales database, the total number of Coca-Cola cans sold per worldwide is 67,873,309. Diet Coke and Coke Zero sold 35,387,241, while MyCoke sold 103,260,550. Yes, that’s all per day.

So taking only the classic Coca-Cola, that’s 24,773,757,785 every year. Twenty-four billion cans. That is indeed a lot of paint and paint removal products. Because this doesn’t only affect the production. It also affects the recycling, which will eliminate a step:

The naked can help to reduce air and water pollution occurred in its colouring process. It also reduces energy and effort to separate toxic colour paint from aluminium in recycling process. Huge amount of energy and paint required to manufacture coloured cans will be saved. Instead of toxic paint, manufacturers process aluminium with a pressing machine that indicates brand identity on surface.

Sounds good to me, and it even looks better if you take into account all kinds of Coke. That brings up the number to 75,380,201,500 cans. I don’t know how much paint that represents, but I’m guessing quite a few thousand tons. [7760 via Likecool, Sales info from Let's Get Together]

This has to be one of the best redesigns to a classic product that I've seen in some time. The classic Coke can has always been an icon and this redesign will be a major change... but a beautiful one nonetheless.

I love the embossed look they've produced... very 2020 :)

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Friday 23 October

9.00-10.00pm BBC FOUR

This documentary film examines how a radical generation of Krautrockers rebuilt a new German musical identity out of the cultural ruins of war.

Overlooked in their own country, these bands were grouped under the unsympathetic heading of Krautrock by an inquisitive British music press, when Dad's Army and war jokes were the lingua franca of the times. Nearly all of the bands objected to the term, apart from when it helped to shift records.

Today, Krautrock is one of the coolest influences any band aiming at credibility can drop.

Devotees include The Fall, Franz Ferdinand, Radiohead and Kasabian.

In 1968, the world was in the grip of a youthful revolution, and nowhere were the stakes higher than in Germany. Despite a post-war economic boom, the youth of the country felt that nothing had changed for a generation growing up in the aftermath of war. Power was still in the hands of an older generation and Germany's once magnificent artistic culture lay trashed and looted, much of it sullied by Nazi associations. For young people in cities like Berlin, Dusseldorf, Cologne and Munich, it was time for something new.

Between 1968 and 1977, bands including Neu!, Faust, Can and Kraftwerk looked beyond Anglo-American pop to create some of the most radical and original sounds ever heard in the country. The experiments of Tangerine Dream, Kraftwerk and Cluster would give the world its first taste of electronica.

By the late Seventies, some famous English and American ears took notice as David Bowie, Brian Eno and Iggy Pop decamped to Germany in an attempt to tap into the Zeitgeist. Meanwhile, in a studio overlooking the Berlin Wall, Iggy and Bowie would record Low, Heroes and Lust For Life, taking the sound and feel of Krautrock to the bank and to the world at large.

Energy drinks are hot these days and even battery companies are getting in on the game. Duracell has introduced the Duracell Energy Drink (a product frankly better suited to Energizer and their “it keeps going and going” slogan). I do have to admit that the can is one of the coolest drink containers ever. A natural fit for a battery company to market their batteries as I assume this is just a marketing ploy and not a truly extension of the brand into the energy drink market- but who really knows?