Social Media ROI
Bei social Media stellen wir uns oft die Frage: Was kommt an harter Münze zurück? Hier einige mögliche Antworten:
Bin dank @ibo drauf gestossen.
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Keeping Your Momentum
This post originally appeared as a guest post on Larry Chiang's blog at BusinessWeek.
It's an intense experience to create a business plan, build your initial product, and find a way to fund it. Managing a company once you gain traction is an entirely different set of challenges. Here are a some tips to remember as you make the transition from founder of a startup to CEO of a growing company.Don't stop pitching.
Travel. Meet people. Share your vision with anyone who will listen. Every successful entrepreneur will tell you stories of chance encounters that became turning points for their businesses. Just because you found your first round of funding doesn't mean you can stop pitching. You probably haven't met the partner, customer, adviser or employee that will be the catalyst for your success, and you'll never meet that person from behind your desk. Telling your story also helps you refine your plans. It may be the 247th time you give your pitch that you finally hear how stupid some part of it sounds, or how profound another part is. Traveling also gives you a chance to escape the urgent and think about things that are important. This blog post would not exist if it weren't for a long flight home from San Francisco.Get a great secretary.
I don't mean a receptionist. I mean a corporate secretary - someone with a knack for documentation and organization, someone who takes great notes, a great writer. This might be a young assistant or it might be a seasoned executive. It doesn't matter who it is, but every organization needs at least one. Technology makes information easy to retrieve, but that doesn't necessarily mean easy to find. Your policies, procedures, product info, training, and marketing materials must be easily understood by people you never meet. Yes, you can probably explain these things better in person, but if your company is growing, you won't have time.Don't just treat your employees like owners, make them owners.
Not phantom stock, not bonuses, not profit sharing. Give them equity in the company. Let them know exactly what percentage (or fraction of a percentage) of the company they own. Let them know when they get diluted. This is the only way they will see the big picture. Remember, employees care about process more than value, but owners care about creating value first.Get the generic version of everything except people.
Expensive furniture and equipment won't make your people more productive if they are unskilled. Buying them fancy dinners and first class flights won't motivate them if they're bored and unchallenged. Truly productive and creative people enjoy doing more with less. Give them a comfortable chair and a flat surface with a computer that doesn't crash, and watch the magic happen. If it doesn't happen, replace them quickly. Never hire the slightly-less-impressive-but-quite-a-bit-cheaper candidate. If you can't afford the candidate you want, wait. Hiring always seems urgent, but remember: when you need to hire someone real bad, you'll probably make a real bad hire.Let your personality show in your products and your workspace.
There are lots of ways to do this, but it starts with your product names and logos. Don't let anyone talk you out of a name that is meaningful to you, as long as it's telling your story. Stay away from acronyms and inside jokes, but don't worry too much about 'what the industry will accept'. Focus on being meaningful and memorable. It's not a bad thing if people are asking where the name came from, as long as they are spelling the domain correctly. Your workspace should do the same. If impressionist art doesn't inspire you, don't hang it on your walls. If you like action figures, keep a few on your desk (not in your desk, on display). There is nothing more exhausting and conflicting than hiding your true identity. Remember: Peter Parker and Clark Kent are broke, and Bruce Wayne is fictional. Besides, he inherited his money.Share your vision for tomorrow, but sell what you have today.
This is similar to 'under-promise and over-deliver', but it goes further. You'll need to convince people that your product - even in its incomplete state - is better than their current solution. Don't integrate with their legacy system, replace it. Persuasion will usually cost less than integration, and it will always be faster. Selling features you don't have gives your sales people control of your entire organization. That's usually bad because sales is about instant gratification rather than long term value. You need to have a plan for attacking the market and stick to it. Overselling takes you off of this plan.
2100碳權交易市場
2020年---IEA :中國二氧化碳排放量占全球30%
2012年---全球碳交易市場容量為1500億美元
2012年---俄羅斯將透過出售溫室氣體排放權獲利200億美元
2010年---中國天津排放權交易所啟動碳排放買賣
2010年---澳大利亞溫室氣體排放交易制度正式實施
2010年---華紙及永豐餘掌握的碳權市場價值達15~20億元2009.10.28---二氧化碳排放量
---IEA :全世界二氧化碳年排放量達290億噸
---IEA :中國二氧化碳年排放量60億噸
---IEA :美國二氧化碳年排放量58億噸
---IEA :日本二氧化碳年排放量12億噸
---聯合國 :全球碳排放量18%來自肉類生產
2008,10.22---鼎豐紙業=每年可吸收80萬噸二氧化碳
2008.10.20---正隆獲碳權交易=每年可吸收50萬噸二氧化碳
2008.9---天津排放權交易所成立
---中石油集團中油資產管理、天津市政府和芝加哥氣候交易所
2008年---經濟部能源局估算每公頃森林可吸收20噸二氧化碳
2007年---全球碳交易市場價值達400億歐元
2006年---全球碳交易市場價值達220億歐元
2006年---聯合國農糧組織 :畜牧業排放二氧化碳占全球總排放量60%
2005.1.1---歐盟氣體排放交易計畫啟動
-----------------
碳權（carbon credit）
---經濟日報2007.12.24
依國際公約或企業自願減排架構，企業或國家沒用到的二氧化碳（CO2）排放量，稱為「排碳權」，透過市場賣給需要排放CO2的買家
如何獲得碳權：
•自行減排換配額：企業減少的CO2排放量若大於應減幅度，就可透過交易所賣給需要排放量的廠商。
•幫別人減排換配額：創投業者、銀行投資協助開發中國家改善能源效率，因此減下的CO2排放量可拿到市場銷售。
交易單位：每單位1,000公噸CO2排放量
交易市場：
---歐洲氣候交易所（ECX）占全球碳權交易約四分之三
---芝加哥氣候交易所（CCX）於2003年最早成立
---澳洲氣候交易所（ACX）
2012年---全球碳交易市場容量為1500億美元
2012年---俄羅斯將透過出售溫室氣體排放權獲利200億美元
2010年---中國天津排放權交易所啟動碳排放買賣
2010年---澳大利亞溫室氣體排放交易制度正式實施
2010年---華紙及永豐餘掌握的碳權市場價值達15~20億元2009.10.28---二氧化碳排放量
---IEA :全世界二氧化碳年排放量達290億噸
---IEA :中國二氧化碳年排放量60億噸
---IEA :美國二氧化碳年排放量58億噸
---IEA :日本二氧化碳年排放量12億噸
---聯合國 :全球碳排放量18%來自肉類生產
2008,10.22---鼎豐紙業=每年可吸收80萬噸二氧化碳
2008.10.20---正隆獲碳權交易=每年可吸收50萬噸二氧化碳
2008.9---天津排放權交易所成立
---中石油集團中油資產管理、天津市政府和芝加哥氣候交易所
2008年---經濟部能源局估算每公頃森林可吸收20噸二氧化碳
2007年---全球碳交易市場價值達400億歐元
2006年---全球碳交易市場價值達220億歐元
2006年---聯合國農糧組織 :畜牧業排放二氧化碳占全球總排放量60%
2005.1.1---歐盟氣體排放交易計畫啟動
-----------------
碳權（carbon credit）
---經濟日報2007.12.24
依國際公約或企業自願減排架構，企業或國家沒用到的二氧化碳（CO2）排放量，稱為「排碳權」，透過市場賣給需要排放CO2的買家
如何獲得碳權：
•自行減排換配額：企業減少的CO2排放量若大於應減幅度，就可透過交易所賣給需要排放量的廠商。
•幫別人減排換配額：創投業者、銀行投資協助開發中國家改善能源效率，因此減下的CO2排放量可拿到市場銷售。
交易單位：每單位1,000公噸CO2排放量
交易市場：
---歐洲氣候交易所（ECX）占全球碳權交易約四分之三
---芝加哥氣候交易所（CCX）於2003年最早成立
---澳洲氣候交易所（ACX）
CSR Minute: Climate Counts Corporate Scorecard; Textile Insight's Sustainability Panel
Corporate Social Responsibility News: CSR Minute: Climate Counts Corporate Scorecard; Intn'l Oeko-Tex Assoc/Textile Insight's Sustainability Panel
via youtube.com
Stop Trying to Close and Enjoy the Ride
Let me say something obvious yet radical, too: The best way to close sales is to stop trying to close sales. First, hardly anyone likes being conned, hustled, tricked, slick-talked or manipulated into doing something--even if it is good for them. Second, even if you are selling me something that's good for me, and attempting to convince me by telling me the reasons why it’s good for me, I can still be suspicious of your motives. If I think you're in it mainly for yourself, and not for me, then how am I going to tell the difference between something that's good for both of us, and something that is just good for you? How can you be trusted? And the way most salespeople think--they can’t be trusted! The most effective sales "strategy" is to actually be trustworthy. That means, among other things, that the seller must have as his or her goal, meeting the customer's needs. That's it. That includes not closing the sale and--I’m not kidding--actually being willing to recommend a competitor's product if that were truly the right thing to do for the customer.
via entrepreneur.com
LinkedIn abre su plataforma, estadísticas de la Región.
La red social para profesionales más grande del mundo anuncio ayer la apertura de su API (application programming interface) para que otras companias puedan desarrollar con su plataforma. Lo bueno de LinkedIn es que posee una cantidad muy valiosa de información sobre sus usuarios (info profesional, de negocio, recomendaciones, etc) Esa informacion es clave para muchas empresas y ahora está disponible para que los desarrolladores la puedan utilizar.
Para tener en cuenta, algunos datos. Brasil es el país de la región con más usuarios, 560.000. En segundo lugar Argentina con 290.000. Le sigue en tercer lugar México 232.000, Chile 68.000, Colombia 67.000, Costa Rica 23.000, Uruguay 20.000, Ecuador 16.000.
El promedio de edad de los usuarios es de 41 años, 78% son graduados universitarios y el promedio de ingreso anual por hogar es de 110 U$.
Si estan interesados en ver las opciones para publicitar en LinkedIn en Latinoamérica se pueden conectar con la gente de Punto FOX.
Recomiendo leer: LinkedIn abre su plataforma APIs y Widgets Galore y LinkedIn Finally Opens Platform: The Good & Bad News
10 Random Technology "What if's"
1) What if there is a device to connect any two digital devices and copy files from one to another
2) What if Youtube starts showing related tweets as captions on Youtube videos
3) What if Google gets sold out to IBM
4) What if BMW decides to build a more cheaper car than TATA NANO
5) What if Microsoft decides to Open source next version of Windows
6) What if Twitter starts charging per each character of the tweet
7) What if free E-mail providers start imposing character limit in mails(free accounts)
8) What if GE starts making a coolant to reduce Global Warming
9) What if Middle East Companies decides to stop selling crude oil
10)What if i havent written this blogDo you have any Answers?
Isso é experiência de compra! O multitouch muda tudo!
Tudo isso roda sobre o Windows 7.
Marcas Argentinas usando Twitter
Es la primera vez que escribo un post como este. No me gusta la polémica ni confrontar, asi que le voy a intentar dar el tono más positivo para que el que lo lea lo use a modo de reflexión.
Hoy veo un tweet de Despegar y hago click en el link que me lleva a la nota: "Marcas en Twitter: usuarios infrecuentes". Como me interesa el tema lo lei. Veo que menciona el estudio de Weber Shandwick sobre el que escribi el otro dia, en donde habla principalmente que las marcas de Fortune 100 son infrecuentes con el uso de Twitter.
Lo que me lleva a escribir esto es la frase del post en el blog de despegar: " Pero muchas de las empresas que se han sumado a Twitter no lo están usando muy bien como herramienta". Y acá va mi critica para la gente de Despegar, por favor releean la nota y analizen como usan su cuenta de Twitter. Si se fijan en el timeline jamás contestan un @reply y tienen 0% de interaccion con usuarios. Me encantaria (como cliente de despegar) que me respondan alguna pregunta, un comentario (ojala que comenten en este post).
Una empresa que me gusta como usa Twitter es @MercadoLibre (notese la diferencia, parece más humano, responden y no es un feed como Despegar).
Espero que cada día más empresas Argentinas se sumen a esto, ESCUCHEN a sus clientes y se preocupen por su gente más que llenarnos de promos y feeds como si fuera la radio o la tv.
Si les gustá el tema, lean este post de Zappos que son unos genios usando Twitter como herramienta.
Mavis Beacon is the Betty Crocker of software
Another aspect of Mavis that makes her unusual is her race. In a techie world traditionally dominated by white males, an African-American woman on the front of a software box tends to get one's attention. ''The whole concept was this idea of trying to anthropomorphize computer software and to put a person on the cover,'' Mr. Abrams said, ''so people would think it was a person trying to teach them how to type, as opposed to a computer.'' So the ''Mavis'' creators decided they needed a strong character to present the lessons, and Mr. Crane was put in charge of finding a model to photograph for the box cover. ''One day he walked into Saks Fifth Avenue in Beverly Hills to buy some cologne, and there behind the cosmetics counter was a beautiful black woman named Renee L'Esperance,'' said Mr. Bilofsky, reading from a file that was put together to celebrate the 15th anniversary of Software Toolworks. ''Born into a well-to-do Haitian family, she fled the Duvalier regime and wound up at Saks. She had never modeled, and her extremely long fingernails made her an unlikely typist, but when Les looked at her, he saw Mavis.''
