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I once asked Jim Riswold about research. He’s my mentor and still scares the crap out of me, even though he’d like to think he doesn’t. He said here’s the greatest thing about research : “You don’t ask people what they want. Because if you asked a bunch of kids what they’d want in a cake, it’ll be 99% icing and 1% cake. And then they’d eat the cake, be sick and they’d blame us”. Which is what often happens in advertising.

Enjoyed this interview with Kash Sree. I'm not one to read every interview w/every ad genius but every now and then it can be inspiring. And I like  @pereiraodell's work. Interesting to hear him talk about his evolution as an ad guy. He's been at big shops and boutiques so a unique perspective. And love the Bruce Lee/marital arts analogies.

ihaveanidea.org has updated their site since my last visit (been awhile). They seem to do a nice job - some relevant and interesting nuggets in there. As opposed to the  run-of-the-mill how to get a job, death of the tv spot stuff on other sites.

It's on!

Patrick Boivin realisiert ein "Epic Dance-Off" zwischen zwei Helden meiner Kindheit. Inklusive Moonwalk und Bean'scher Transformers Einlage.

In Stop-Motion! Was will man mehr!?

Ebenfalls in Patricks wahnsinnigem Porfolio: "Iron Man vs. Bruce Lee", "Flashdance Boba Fett", "Optimus Prime Evolution of Dance" sowie die interaktiven YouTube Spielchen "Bboy vs. Joker" und das bekanntere "Street Fighter".

Unbedingte Anguckpflicht!