Evolution: The Eight Stages Of Listening
via slideshare.net
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Lands End uses social media for a noble cause.
This is a very clever video from Lands End, the sponsor of Big Warm up. The campaign raises awareness for homelessness during the cold winter months and urges users to donate "gently-used" coats to those in need. The entire experience is quite beautifully done.
The Amazing World of Coca Cola
One of the largest corporations on the planet, not to mention the world's largest beverage company, Coca-Cola is a brand unto itself. Selling one of the most popular drinks ever, Coca-Cola could easily rest of its laurels, but the company is constantly evolving and transforming itself. MORE here
The power of transmedia storytelling.
In today's interconnected world, young adults, teens and even kids have become so comfortable with media technology that they flow from one platform to the next. The problem is that their content is not flowing with them.
via forbes.com
Thanks to @edcotton for putting me on to this article.
Best Buy Not Backing Down On Wishing U.S. Muslims a Happy Eid Al-Adha
via adweek.com
From the AdWeek story.
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"The retailer got some flak this week for including, along with its circular advertising Thanksgiving Day sales, a note saying "Happy Eid Al-Adha," which refers to a holiday of sacrifice for followers of Islam on Nov. 27 this year. After TechCrunch ran an item about the circular, some claimed offense and said they'd take their business elsewhere. "I spent about $3,000 with . . . your store. I will be shopping somewhere else," one consumer wrote on Best Buy's Web forum. "BB has the Muslims covered with the 'Happy Eid,' but what about the rest of us Americans?" wrote another. "Do we get a 'Happy Thanksgiving?'"
The Razorfish Digital Brand Experience Report 2009 Key Findings
View more presentations from Razorfish Marketing.
Can news outlets learn a thing or two from brands about engaging experientially with their audiences? The way brands do with their consumers? I've been impressed on many occasions with the ingenious ways in which brands are using the new digital channels available to them. They're always the first to move and latch on to trends. Because it's a cutthroat business.
On another note, here's a scary thought [from slide #29]:
“We’re not in the business of keeping the media companies alive. We’re in the business of connecting with consumers.” - Trevor Edwards, Nike
Download the Brand Touch Cycle pdf
