Do you want to take a peek at a book but don't have time to go to the library or to a bookstore? Nerds have invented something again that solves this (sorry Seth and your interns, I know you're not nerds but I get a kick out of saying that).
We all know that since the entrance of Amazon.com, book sales in traditional brick-and-mortar stores have been hit. People have begun to buy books online not necessarily so beca
use they are cheaper but more so because people are busy and its easier to buy through 1-click.
A couple of years ago, Seth Godin (the ever popular unconventional Marketing guru) issued a challenge to interns to create a platform where people can post their ideas on PDF files that can be shared easily. And thus ChangeThis was born. Over time, authors and writers have found it as a good medium where they can post a sort of “executive summary” or a short analysis of their books (and sometimes a limited offer of their whole books for free).
And as I stumbled upon it on one fateful day last July 2009 – I got intrigued with the manifestos as they call these little “book summaries.” They are “rants” in the the lingo of Tom Peters of these up and coming authors and experts on how we should look at the world.
And they now boasts hundreds of manifestos from business, technology, culture, politics and education experts. All the authors have different viewpoints but in my readings, almost 90% of all the manifestos are mind-altering. They challenge YOU.
They challenge YOU to think, to ponder, to imagine a world of possibilities. The authors who write here are at the margins of a new revolution in the world of thinking. They are little known experts in their fields. They are not mainstream yet (though some already are) but their ideas are powerful.
Over the last 3 months, I have read over 200 manifestos and I have read all the top 50. And I can honestly say, I'm addicted. If I was not such a voracious reader, I would stop reading (and buying) books and just read their summaries on ChangeThis. But alas, these manifestos had hood-winked me into buying the hard copies of the books. That's how great these manifestos are for me. Even though it seems you've read the book after reading its summary, you still want to have a copy of that book. But its worth it!
It's like being able to read a book that intrigues you inside the bookstore but that its better because it has been summarized for YOU. That way, its really up to YOU to decide whether YOU want the book or not. And better yet, YOU can do this all in the confines of your home, office or while sipping your favorite coffee at Starbucks.
So, what are YOU waiting for? Try ChangeThis!
You can also download the ChangeThis manifesto at http://changethis.com/files/CT-manifesto.pdf.
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