World's strongest beer with 32% strength launched...
via news.bbc.co.uk
Again, some pretty smart, attention-seeking marketing. Won't be touching the stuff myself, mind.
Oh, and B-san - stay away :-)
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Tactical Nuclear Penguin
via news.bbc.co.uk
'World's strongest' beer with 32% strength launched - click the link to check it out. Awesome name too.
PPQ's designer beer glasses
As part of the work we’re doing with my client BitterSweet Partnership (set up by Molson Coors to ignite women’s love for beer and dispel some of the common myths surrounding it) we’ve collaborated with PPQ’s Amy Molyneaux to design a new range of beer glasses.
BitterSweet’s research showed that 31% of women thought beer glassware is ‘ugly and manly’ – so Amy has designed four new glasses to serve beer in to bring a bit more style into the drinking experience. You can view the designs at www.bittersweetpartnership.com/glassware
We’re encouraging people to go to the site to vote for their favourite most popular shape and pattern will be put into production on a trial basis in 2010. As a thank you, everyone who votes will be given the chance to win their own glass and win ASOS vouchers to spend on PPQ clothing. I can’t enter though!
An Evening with the Wife after HH with Friends
So, we went and 'had drinks' with friends at Aventino's. Bitchin drinks. I had "El Pisco Diablo" and a "Pumpkin Manhattan." Wicked.
Afterwards, the Wife and I stopped at O's, picked up a couple o special brews, and headed home. She, I think it's fair to say, has been hooked by Yours Truly on Gulden Draak:
It's Alive! is Mikkellers answer and tribute to the trappist beer Orval. It's Alive is an easy-to-drink beer, with a lot of hops. The color is amber, the foam is high, white and dense. The potent Brettanomyces culture makes It's Alive continue to develop in the bottle.
Ingredients :
Water, malt (pale and cara), light candy, hops (hallertauer and styrian goldings), yeast and brettanomyces.
The Other Future of News
What the hell is the Other Future of News?
The idea here (begun by David Brauer and Taylor Carik) is to fill in some of the blanks left by MPR's Future of the News conference. It's tentatively scheduled for somewhere - we need a venue in Mpls-St. Paul on Saturday, Dec. 12, tentatively 10a-6p. There will be beer. (How that gets paid for is unknown at this point.)
Update: There will be a forum planning session Tuesday, Dec. 1, 7-9p at site TBD. If you want a say in what happens beyond this Wave or future wiki, mark it in your calendar!
Among other concepts:
1. Presenters should skew young - not dominated by old white guys, but younger folks who ARE the Future of News, as consumers at least. Gender, racial diversity, too. See subject ideas below.
2. One session should focus on what's working right now. No bitching about the state of the industry or how we got here, unless it informs a solution.
3. Programmers/developers a must. Not just reporters, wordies, multimedia journos. It all must come back to content, but non-techies must learn from techies. (Techies probably much more aware of non-techies.)
4. Beer. Drink responsibly.
5. Informal. No ponderous panels, but some guided/moderated discussion. Short presentations (5 minutes each, mulitple people per session) inspiring longer discussions. We're thinking 90-minute sessions at this point
The Twitter hashtag for this is #ofon
There's a Google Wave going on this. Let @dbrauer know if you want in. Give him your Wave address.
SESSION IDEAS - We'll probably pick three. These are in no particular order right now.
#1: AFTER THE NEWSPAPER
(Questions: What does an effective news org look like in 2011? Is it more valuable to follow five good people on twitter than buy a paper in the morning? Will all positions be for multi-media journalists? How important is archiving and SEO to media orgs? What are the essential tools for current journalists? Do journalists need institutions to succeed?)
#2: WHO IS THE AUDIENCE?
(Can new media orgs extend beyond niches? Will audiences all be small or aggregated? Is there a connection between print pubs and online usage? Can local orgs tap into national outlets like Hulu, Youtube, xbox live, etc.? How does "citizen journalism" create localized outlets? Will some audiences pay for content and some not?)
#3: BETTER BIZNESS
(How does new media monetize when none of pay for any damn thing and get everything on twitter and private torrent pages?)
#4: TECH TALK
(How is site design hurting the media industry? What technologies should all media orgs be currently using? Using in the future? How can reporters develop their own social networks?)
#5: THE WHERE OF NEWS
(How is mobile and real time reporting impacting news? What is the future of info sharing and its impact on news?)
#6: IMPLEMENTING CHANGE IN LEGACY NEWS ORGANIZATIONS
#7: WHAT DOES THE AUDIENCE NEED?
Often lost in the rush to new business models for news is the fact that the public's need for journalism has been evolving as rapidly as new information and connections are being made available online. Much of what we call news has become commoditized, but many truths remain hidden (at best) or (at worst) suppressed by powerful interests who savvily control the public narrative. In this context, what kind of journalism do we need? What stories are going uncovered, or under-covered? How can journalists reframe their purpose in light of the public's need for information, instead of in terms of their need to fill the news hole or beat the competition?
#8: WHAT DOES THE AUDIENCE WANT?
It's always very easy to sit in our towers and determine what the people need. But really, what do they want? Ask any one from legacy media and they'll tell you, "We're just giving the audience what they want." How news organizations of the future best balance what is popular and what is important?
Is a change brewing in fine dining?
This reminds me that I need to get over and get some Maplebar Breakfast Porter bottled into the growler to peddle my wares to the staff at Pop's Safari. (shameless plug for my favorite place to relax)
