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Liked this post mucho grande. Finding clients are more receptive to social media ideas but there's still seems to be a lack of understanding about how they really work, and a reluctance to learn more. People calling the shots aren't very active on social media and the result is watered-down, at best. Sort of a "we checked off the social media box" type of thinking but not paying attention to how each individual channels operate. And assuming people are out there waiting to post about their product. Why will they post? Because we told them to. "See? Third line of copy? Post on Facebook. Twitter. And Flickr. Our shit is going to blow up."

via @BBHLabs - Speaking of understanding social media, highly recommend them, a dynamic, intriguing and educational Twitter feed.

 

 

via bbh-labs.com

There's a great blog post by Patricia McDonald on BBHLabs' blog discussing the role of campaigns in today's conversation and platform-led digital world. Here are three important/salient points:

Campaigns start conversations: Campaigns are the jokes, the chat-up lines, the anecdotes that get conversations started...Campaigns bring people to platforms.

Campaigns refresh and expand conversations: ...1. to give those people something new to talk about and 2. to draw more people into that deeper relationship.

Campaigns amplify conversations: Campaigns can give [passionate] users and their content a much broader stage to play on.

Got turned onto this post from @LenKendall via @BBHLabs. Interesting topic (and movie) questioning the amount we share online. It's a difficult question and Len brings up some good points. Does posting something online make us strive to improve it? I'd say yes to that but it also censors me. Quite a bit actually. I find myself questioning whether I should tweet or blog about things - will anyone find this interesting? Is it off topic? Do I even have a topic ? Should I post my own political rants? Will I turn readers off?

It's one of the reasons I don't Facebook as much anymore. It just got too personal. Missed my privacy. Try to keep Twitter a little more professional but l do stray at times. For me, Twitter and the blog are more about sharing cool stuff, rather than exposing my life.

I think.

But the line does begin to blur. I guess the point is I don't really know. I really started this blog to learn more about the Internet, social media and what not - it didn't have a content theme. My hope was one would eventually evolve, felt like it should, again the internal - must impress readers. But I think it's just going to continue as is - rambling and random. Or maybe I shouldn't have told you that?