Iain Tate about microsites:
No one cares about your bloody microsite. In 2009 the flashy high production value microsite is finally starting to feel irrelevant. Sites that seem to do everything, but deliver nothing.
via bbh-labs.com
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Musical wave (illustration study)
Study for an illustration for the Festival do Inverno, Campos do Jordao in Brazil. Final images here
Collaboration with Neogama BBH advertising in Sao Paulo.
Johnnie Walker's 6 minute Robert Carlyle film - class
What works online? Yes it's engagement, and yes it's entertainment.
But what also cuts through? Storytelling. BBH do an excellent job in a one-take, six-minute film extolling the brand values of a world-famous brand. Particular credit to the writers, with just a touch of curiosity as to what the "animal handler" did on the set.
A quality piece of digital communications. Though I still prefer Jamesons ;)
(Via contagious mag)
