Augmented reality win
Fabulous augmented reality dressing room. All it needs now is the ability to recognise body shape and adjust garments / recommend garments accordingly.
Fabulous augmented reality dressing room. All it needs now is the ability to recognise body shape and adjust garments / recommend garments accordingly.

http://www.personalizemedia.com/16-top-augmented-reality-business-models/
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This whole Augmented Reality thing is so cool.
Marc Owens's augmented reality project "Avatar Machine" puts its users in VR (Virtual Reality) helmets that display the world around them as though they were playing a third-person game, so that their own body is seen from behind. Owens theorizes that "The system potentially allows for a diminished sense of social responsibility, and could lead the user to demonstrate behaviors normally reserved for the gaming environment."
Avatar Machine (via Beyond the Beyond) by way of 4DFiction.
Coke Zero brings you access to the world of Pandora and the Resource Development Administration's AVTR Program. Watch for James Cameron's Avatar, coming to virtually every friggin' theater (like it or not) on December 18th, 2009.
Now that the super-animated almost-real movie Avatar is about to roll out (in theaters 12/18/09), here come the advertisers with spectacular new types of techno-toys to accompany the flick. For instance, if you hold a tricky Coke Zero can up to your webcam, it sprouts a controllable helicopter. Click the frame above to see a video of that. Hey, this looks like fun. This augmented reality (AR) juju will, be plastered on 140 million bottle-shaped cans, some 30 million fridge packs, as well as bags, bottles, popcorn bags and fountain drink cups.
You'll also be able to pick up a card at McDonald's that you hold in front of your webcam, and when you go to an Avatar-branded website, out pops an animation that looks like a real mechanical toy. There will be playable games associated with these controllable 3D animations, offered as bonuses with Big Macs and Happy Meals at the Micky-D fast feeder.
So that's what they mean by augmented reality. We've seen some crude AR before, first with a lame Best Buy ad, where if you held the company's brochure up to your webcam you could move around a 3D laptop. But this goes way beyond that. Whether it sells more big Macs or Coca-Cola, or makes more people go to James Cameron's film remains to be seen. But just think of the possibilities for this augmented reality. Wow. Here's a video of the Avatar card:
via dvice.com