Augmented Reality-Boosted Beer Drinking, Via Stella Artois
We've shown you many times the different, exciting ways that AR can expand the utility of your humble smartphone--mainly for fun, but also for useful purposes. Well, Stella Artois has just launched an AR iPhone app dubbed Le Bar Guide that is, so the company says, the "first global 3D augmented reality iPhone bar guide." Essentially it's an AR app that tells you where you can sink a glass of Stella's finest beer nearby to your present location, wherever that may be on the planet. And it therefore neatly wraps up AR's potential fun factor, usefulness, and commercial viability in one tiny app.
Rest of article: http://www.fastcompany.com/blog/kit-eaton/technomix/todays-vision-tomorrow-augmented-reality-boosted-beer-drinking-stella-artoi?1259681880#
