New iMac (gimme one!)
Unfortunately not mine :( (I'm just preparing it). If I could afford it I'd instantly buy one for my fiancé (and me, maybe).
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my iphone 3Gs has died instantly - but Apple protection Plan sends be a brand new replacement by UPS express ! - i like that
via Ping.fm
Black Friday ce vendredi 27 novembre
Un peu de teasing par Apple pour le prochain Black Friday ce vendredi. Au lendemain de Thanksgiving, le Black Friday marque le début de la période des achats des fêtes de fin d'année. De grosses promotions sont proposées par les enseignes... La France ne sera pas en reste cette année...
Every Mac Price-Compared Across Retailers
via cache.gawker.com
From article: http://gizmodo.com/5412869/every-mac-price+compared-across-retailers?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+gizmodo/full+(Gizmodo)
Christmas email win - Tiffany & Co and Apple
I've decided it's about time I posted another email win or two - it can get a bit boring complaining, even for me!
I truly love the "accents of Christmas" that both of these emails reflect. Not full on in-your-face Christmas marketing. Just little subtletities. As we're not fully into Christmas season I don't feel annoyed they have been sent to me either! Apple's is carefully laid out and designed - nice calls to action that don't demand that you "Buy it now", but learn more. After all, you might want to have a think about a purchasing a gift for someone, not necessarily purchase it there and then. I also love the benefits in the footer that suggest the convenience of online purchasing. Tiffany & Co use classic curly fonts to give the email a Christmassy feel whilst maintaining their brand identity. Their emails are much more simplistic in style, but let's face it: jewellery is there to be looked at, much less described.
Magazine iTunes
Yesterday I read an piece on the development of a magazine 'iTunes' by publishers by John Koblin in the New York Observer. Whilst this seems like an obvious and good idea, I can't help thinking they are trying to reinvent the wheel by introducing new digital formats and a new platform for people to get to grips with. The article points to this difficulty:
“It’s pretty complicated stuff,” said a source. “The really, really hard part is that you’ve got so many different kinds of devices running on different operating systems. And how do you handle that? The consortium provides one point of contact for the consumer. When you come to the main store, you can get the content any way you want.”
Why wouldn't they use or partner with an existing platform (iTunes/Amazon) but sign a long term agreement between publishers to leverage their power as a collective. It might be that the publishers are already speaking to Apple or Amazon and it is just not in a position to be announced. I understand that there may be dangers partnering with a provider and that it could cause speciifc publications to leavethe partnership and give power to that platform. However, they are split at the moment and they should negotiate with any partner to digitise their content
Would the quickest way to digitise a magazine not be to up the standard of their current websites?
I put together some brief slides on how the tablet might change this game. Please see below for my initial thoughts.
blog 
6 days ago
