In February of last year the Polaroid Corporation announced they where to discontinue their instant film, and last week the final batch of film produced reached its expiry date, to mark the occasion the Atlas Gallery celebrates Edwin Land’s invention – that finally succumbed to the digital revolution – with an exhibition entitled Polaroid Exp.09.10.09 consisting of instant prints from some of the world’s greatest photographers, including Ansel Adams, Nobuyoshi Araki, David Bailey, Elliott Erwitt, Ralph Gibson, Robert Mapplethorpe, Daido Moriyama, Helmut Newton, André Kertész, Jim Goldberg, Philippe Halsman, William Klein, David Leventhal, Mary Ellen Mark, Steven Meisel, Andy Warhol.
The legendary Walker Evan’s whose work is included in this show and whose final photographic project was shot entirely with a Polaroid SX-70 camera, once said “Nobody should touch a Polaroid [camera] until he’s over sixty.”But for many of us the Polaroid process held a fascination where by no matter what our age or skill levels as photographers we could watch an image appear before our very eyes as if by magic, without the need for complicated chemistry or indeed a darkroom, the Polaroid was a truly democratic process, as iconic as many of the photographs included in this wonderful exhibition.Images (left to right) André Kertész, January 26, 1980, Unique Polaroid, ©Estate of André Kertész; Helmut Newton, Sylvia in my Studio, Paris, Unique Polaroid, ©Estate of Helmut Newton; Walker Evans, Untitled 1974, Unique Polaroid, ©Walker Evans Archive, Metropolitan Museum of Art, Courtesy Andrea Rosen Gallery.Polaroid Exp.09.10.09 is at the Atlas Gallery until 28 November 2009.Atlasgallery.com