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How to Demo Twitter

Posted 2 days ago and seen 6191 times

 

This is the set of links that I used to demo Twitter to the Surfing Industry Manufacturers Association. The purpose was to show consumer brands like Reef, Sector 9, and Sanuk how they could use Twitter as a tool. I went down through this list to show them why Twitter is such a valuable marketing tool.

Introduction

Home page

Profile page

Monitor

Search

Surftech

Starbucks VIA

Guy Kawasaki or Alltop

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More news and tips about Twitter here.

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Rutgers University professors Mor Naaman and Jeffrey Boase examined 3,000 tweets and determined that 80% of Twitter users are "meformers" or people who express their feelings, thoughts, and statuses. The other 20% are "informers" who are sharing links and non-personal information. Also, informers tended to have more followers than meformers though meformers are not necessarily self-indulgent but are using their type of messages to maintain social ties. (Found via Mashable)

Twitter Study

Great video. Thanks Guy Kawasaki.

The Age of Curation has arrived. Sites are springing up every day that take all the good stuff on the blogosphere and put it in one place for people to read. Good curators are starting to become brands of their own. Popurls is a pretty good one. Alltop is also good. And brands are aggregating content too. We just helped launch one for Microsoft for their IT target. It's still evolving, but it should be cool. It injects the blogs of the developers at Microsoft into the conversation. Great way to be "where the eyeballs are." What's your brand doing to aggregate content?