As a marketing guy who is passionate about cars, this segment is just hilarious. The producers of Top Gear sent Jeremy Clarkson and James May to a London Advertising Agency to make an advert about the new VW Scirocco Diesel. Enjoy!
[T]wo companies already are showing me advertising I love: Foursquare, which shows me offers from businesses nearby where I check in, and Yelp, who also shows me offers from businesses nearby. These are HUGE value ads for both consumers and businesses and if Twitter ads this new kind of advertising to a SuperTweet they will make billions of dollars.
Robert Scoble on Twitter's announcement yesterday that they're working on advertising that people will love.
I've doing a lot of reading lately on the changes that are taking place within the Advertising industry. What I've learnt in reflecting back on all these readings is that I had lost touch to why I wanted to get into Advertising to being with. It wasn't to sell more footlongs to people at $5 value, or get more individuals into a car dealership to test drive the newest SUV. It wasn't any of the reasons that I've said to thousands of people through out my career.
Check out these billboards from a story on The Huffington Post. That is some serious creativity! Thanks to David Squires from http://www.instoremag.com for sharing this!
Возможно, это не прорыв в области рекламного продакшина, но черт возьми - цепляет! Особенно предфинальная перепевка музыкальный темы на манер разгульной компашки :)
Roland Semprie Personal Trainer
Posted by Freddy on November 18th, 2009
Self promotion T-shirt for Roland Semprie, Personal Trainer.
Agency: GJP Advertising, Toronto
Chief Creative Officer: Alan Gee
Creative Directors: Lisa Greenberg/Trevor Schoenfeld
Copywriter: Ross Pryde
Art Director: Chris Duchaine
I've just been reading the discussion notes from Creative Review's Click New York conference http://bit.ly/ynLiu and found some entertaining ideas from agencies including R\GA, Ogilvy and Poke NY. The most striking thought was from Ty Montague, Chief Creative Officer at JWT North America who suggested (only half jokingly) that agencies should outsource their creative departments. The thinking being that with campaigns being so complex they cannot possibly handle all the elements to the same quality as specialists and that agencies should concentrate on developing strategy.
The other ad bods in the room laughed nervously and poo-poohed the idea but it certainly has legs. Many of the services an agency needs to function are now outsourced. Our clients outsource their new business and marketing to us for example and we outsource our accounting and IT.
Those nervous agencies should start thinking about a time when the traditional copywriter/art director team gives way to a more fluid model. It's certainly not as crazy as it might seem.
