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The video was choppy for me..

Filed under: adTech

Darealya says...

To prevent you in advance from headache, here some tips you should save:

- to follow (very easy) your online reputation sign up for google alerts http://www.google.com/alerts ... yes Google as usual ...
- Google trends can be also usefull to explore your audience and monitor your competitors: http://www.google.com/trends
- then, some SEO Basics to know, install the SeoQuake Toolbar on your Firefox browser so you can analyze your pages, your follow/nofollow
- ask yourself many questions about what you are talking about/writing, if it's clear and easy : your online communication depends on it !

I won't resume here Will Critchlow's presentation, just check it out then I invite you to have a good conversation.

More about the event in London on Youtube

 

The next Ad:Tech conference will take place in New York: http://www.ad-tech.com/ny/adtech_new_york.aspx

 

 

 

Filed under: Ad:Tech

Bert says...

How Wall Street's Meltdown Is Good News For Ad Tech

New York is the home of the ad tech business, and the industry could actually receive a lift from Wall Street's meltdown. How?

"We've seen a lot of great engineering talent leave the banks," says Venrock partner David Pakman, "So there's been a lot of great technologists available in New York."

In this video, Pakman also talks about one ad tech firm he's looked at recently, which is trying to apply behavioral targeting to Web video advertising. We'll see if he eventually ends up investing in it.

Certainly have seen more quant talent.

Filed under: ad tech