Have a thing for squirrels and nutcrackers?
So you might love these:
and Kinda weird, but a brilliant holiday ad nonetheless.From http://blog.ypsilon2.com/index.php/2009/11/25/van-gils-e-os-virais-da-campanha-its-all-about-the-suit/
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From http://blog.ypsilon2.com/index.php/2009/11/25/van-gils-e-os-virais-da-campanha-its-all-about-the-suit/
"Avatar" movie and Coke Zero: Augmented reality, coming soon to a Coke can near you
Now that the super-animated almost-real movie Avatar is about to roll out (in theaters 12/18/09), here come the advertisers with spectacular new types of techno-toys to accompany the flick. For instance, if you hold a tricky Coke Zero can up to your webcam, it sprouts a controllable helicopter. Click the frame above to see a video of that. Hey, this looks like fun. This augmented reality (AR) juju will, be plastered on 140 million bottle-shaped cans, some 30 million fridge packs, as well as bags, bottles, popcorn bags and fountain drink cups.
You'll also be able to pick up a card at McDonald's that you hold in front of your webcam, and when you go to an Avatar-branded website, out pops an animation that looks like a real mechanical toy. There will be playable games associated with these controllable 3D animations, offered as bonuses with Big Macs and Happy Meals at the Micky-D fast feeder.
So that's what they mean by augmented reality. We've seen some crude AR before, first with a lame Best Buy ad, where if you held the company's brochure up to your webcam you could move around a 3D laptop. But this goes way beyond that. Whether it sells more big Macs or Coca-Cola, or makes more people go to James Cameron's film remains to be seen. But just think of the possibilities for this augmented reality. Wow. Here's a video of the Avatar card:
via dvice.com
Marketing Commercials for Mute
Marketing, especially these days can be a fairly scary endeavorer with the rise of social media. Not to mention, a good portion of people in my generation do not watch any form of television and loath listening to the radio. We crave to consume our media, lets say TV, the way we want to and that leads us to the wonder that still is Hulu. This maybe all well and good, but can you truly make money selling ads on a computer! *swoon*
Uninspiring marketers would be lost for words at this issue; however, I bet if they were to pull those Nielson things out of their ass they might sing to a different tune. As a side note, who truly thinks the Nielson ratings are equal amounts of monopolistic bullshit? Anywho, this Engadget article should shed some light on the idea of buying TV spots on the internet. If things are more expensive online, because frankly they are shown to a much larger audience, then who is still on board with television being around for much more then a couple of years...max? Oh yeah, Neilson, this is my "pre" goodbye.
If you happen to listen to me on the mUF podcast you know damn well how I feel about TV, but honestly, my attitude means nothing compared to that of Oprah. That is right, Oprah is picking up shop and moving to her own network. What is really happening, is she is consolidating and planning on putting a lot of her content online. OOF! How does that feel expensive cable and dish networks? With all of our watching habits going online how in the world do we monetize the TV based web?
Easy! You create engaging and fun advertising because let's face it, you shouldn't be worrying about who you are going to piss off, worry about how you are going to sell brand X. Second and probably foremost, you need to create a commercial that can be all of engaging accompanied with no sound. That's right home slice, I know exactly how long the commercial is going to last and it is going to be on mute the whole way through. Now what? Well you have two cards you can play. Make it so completely ridiculous that I un-mute it in a fit of curiosity or convey your message with no sound. Ok marketers, what ya got?
The End of Forced Advertising
Why the heck do companies still advertise their stupid products to us. Don't they get that people hate advertising.
Self Destructive.
Advertisements are self destructive in the sense that people grow to hate them. Even if we see them we despise them because they interfere with our daily tasks. We just change the channeland look for a station that's playing something. We keep flipping the station until we find something on even if it sucks. If I'm watching a movie, I don't want to be interrupted after the character go shot for an ad about Bubba's Hamburgers. That makes me hate advertisements.
People are just not that stupid.
Do you really think because you interrupted my favorite episode of Lost Tapes, I'm going to pay attention. I'm not going to buy Palmolive soap detergent unless I really want to. "I want to" means: I did the research about the product and it fit my needs. No matter how many times you shout out your brand name it does nothing.
I'll do it myself:
PALMOLIVE, PALMOLIVE, PALMOLIVE.
There. I gave you some free sales.
Why does that not bother me, because I know you didn't get any sales out of it. People are smarter and shop smarter.
Give people what they want.
If you can give people what they want you got a sale. It's what the customer needs. You need to figure out your market before bombarding us with those silly ads.
Ads are for the non-creative.
Ads are a way for non-creative companies to buy themselves eyeballs because they can't think of any other way to tap into the market.
They're still doing it on the NET.
Now they're trying to use ads on the internet and all the social media web sites. It's so funny how companies are using a platform that's all about anti-advertisements to show ads. Social media is all about the user. Nobody cares about the ad. Our eyeballs are trained to overlook that stuff. Just like we used to flip the station, we put ads out of focus.
Think out of the box.
You want customers, start thinking out of the box. Customers will appreciate it and you will actually start building LOYALTY (on going support for your brand and never ending sales) Win your customers over. Don't throw stuff in their face.
Win their minds.
Thums Up ad
via afaqs.com
I really like this ad. The execution is actually quite awesome with Akshay Kumar brilliant as usual. This is actually a follow up to earlier Thums Up ads where Akshay goes behind a bottle of the drink.
Only one qualm I have with this ad: it would have been better if they would run the car part and him entering the house part seperately. I think it would have created a bigger impact. I love the way people react looking at his car falling apart and in the second part where Akshay non-chalantly taps away a flame on his shoulder.
Nice concept!
New Fevicol ad
via youtube.com
This is the new Fevicol ad made by O&M to celebrate 50 years of Fevicol, actually Pidilite.
They actually started off the campaign by putting up hoardings and print ads about the world's shortest feature film titled 'Moochwali'. The 'movie' premiered on multiple GECs simultaneously.
I once posted an ad I had made for a project of mine, which focused on the need for increase in the branding of Pidilite rather than Fevicol. And it seems they are doing something on those lines.
Good one I say.
