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creative | Barcodes need not be boring
via gizmodo.com
Saw this post on Gizmodo today. Really got me thinking -- how many other staid, boring everyday things in our lives could get spruced up with some innovative design? This concept is so simple, and yet, when applied correctly could completely revolutionize your perception of a product, company or brand. In some cases, form must follow function, but at least in the case of barcodes, it no longer must.
For details on the design firm, hit the link: http://www.barcoderevolution.com/gallery/index.php?c=all
Hey @dkruta -- sounds about right
Just grabbed this excerpt from a genius article published by Ad Age [http://adage.com/article?article_id=140106 ] Reminded me of someone...but seriously, read the article it's an interesting look at how people come to embody the products they consume. Chicken or Egg?
HEINEKEN
There's a slang term that could sum up Heineken drinkers: posers. These self-assured people believe they are exceptional, get low scores on modesty and high scores on self-esteem. They love their brand badges—a role the distinctive green glass bottle may play—and in fact, this group is attracted to luxury products in general. They are also energetic and dynamic and enjoy being both the center of attention and in the middle of the action.
People who choose Heineken as their favorite beer are 58% more likely to have American Express cards, 45% more likely to be early adopters of new mobile phones, and 29% more likely to drive sports cars.
Location Aware Advertising
I have read about how Foursquare plans to work with an increasing
number of businesses (read: bars) to roll out location aware
advertising. Being an App whose sole funtion is to track your
whereabouts (and have some fun too) it seems uniquely suited to be at
the vangaurd of what's sure to become the norm soon enough.
been noticing loads of the "Special Nearby" notifications pop-up on my
homescreen. Most are things like "show the staff that you have checked
in and the first drink is on us" followed by some qualifier along the
lines of a time frame, food prerequisite, etc. My hometown, Boston,
just ain't this fancy yet. To be sure, it's just around the corner.
Seems Like Just Yesterday
via youtube.com
Apple + Jeff Goldblum. Need I say more?
incredible Advertising | Balloon animals having sex
via youtube.com
I know its an older one, but someone posted this on Facebook today and it got me laughing all over again. Just had to share. Too bad Trojans are way better.
