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Mona says...

God, I miss NY. Thanks, Ben :) @bgolub


@FresYes says...

(download)

Hopefully this doesn't end up sideways on facebook /shrug


zoernert says...

     
Click here to download:
Bilder_von_Mauer.zip (5507 KB)


Mike Berkley says...

The question is, who will lock up content first: cable companies through brute force (acquisition) or Apple through attractive incentives. The content companies will likely have to choose one over the other.

http://www.unthinkable.biz/home/article/813/apple-itunes-tv

Filed under: Apple

jeffisageek says...


Think different.

Besides being a brilliant campaign, it launched Apple's string of success that lasts until today.

Wouldn't it be great to learn about the process that gave birth to such a classic campaign?

That's exactly what we get in this interview with Ken Segall, the creator of the f"think different" campaign.

We learn of Steve Job's request to TBWA\Chiat\Day "to craft a campaign that reminded the world what Apple was about, what the company meant."

At the time, Jobs often talked about how successful Apple had been in the past. “What are we going to do to recapture the spirit of that company?” he asked. “We’ve got some great products coming but we need to communicate to the world what the company stands for.”

The TBWA\Chiat\Day team quickly came to the conclusion that Apple isn’t like other companies. It doesn’t follow the rules. It thinks different. The slogan, Think Different, was dreamed up by an art director, Craig Tanimoto, Segall says.
“We had a lot of ideas in that area; it was one of those things up on the wall. Everyone says, ‘Huh, that’s pretty good.’ Like a lot of things, we were not really sold on it straight away, but it grew on everyone.”

With the concept in focus, it was now just a matter of developing the campaign that could best deliver it. We went down many roads – with and without a human presence, with and without mice (yes, mice). The breakthrough came when we stepped back and realized that the spark driving Apple existed long before Apple. In fact, it existed long before electricity. The ability to think creatively is one of the great catalysts of civilization. So the logic seemed natural: why not show what kind of company Apple is by celebrating the people Apple admires? Let’s acknowledge the most remarkable people – past and present – who “change things” and “push the human race forward.”

We also hear how the iMac name was created:

Jobs said the new computer was a Mac, so the name had to reference the Macintosh brand. The name had to make it clear the machine was designed for the internet. It also had to be applicable to several other upcoming products. And it had to be quick: the packaging needed to be ready in a week.
Segall says he came back with five names. Four were ringers, sacrificial lambs for the name he loved — iMac. “It referenced the Mac, and the “i” meant internet,” Segall says. “But it also meant individual, imaginative and all the other things it came to stand for.” It “i” prefix could also be applied to whatever other internet products Apple was working on.

Jobs rejected them all, including iMac.

I love when I have the chance to look into brilliant minds and classic campaigns.

It helps to bring to ground the godlike idea of having good ideas and it also proves how hard it is to actually have and sell an idea.

That's why you have to think diff... well, you know what I mean.


Dave says...

I think that if you want evidence of the existence of God, but come at it with a closed mind, ready to tear to shreds anything that comes your way, you won't accept anything as being legitimate evidence. They say "seeing is believing" - but I don't necessarily think that's true.

However, in response to a very interesting twitter "conversation" with a very interesting man, I have been prompted to provide my own personal evidence of the existence of God.

The first thing I want to say is that I wasn't raised in a Christian family. I wasn't raised with any religious or non-religious beliefs imposed on me. I knew nothing about Christianity, and nothing about atheism. Yet when the subject of religion was brought up in school or later, at university, I laughed. Christianity and people who said they believed in God made me laugh, because the whole idea of the existence of God seemed preposterous to me. I said I was an atheist, but I wasn't. I hadn't ever researched the person of Jesus, or the existence of God, so I wasn't an atheist. I was just naive.

It wasn't until I was 19, in my second year of university, that a Christian friend started talking to me about God. I was completely opposed to the idea of the existence of God. She gave me a leaflet that explained who Jesus was, why he came to earth (historically true - there is more historical evidence of Jesus than there is of Julius Caesar!), why he died, and how he came back to life. I had never read about Jesus before. It opened my eyes. But I still outright rejected it. I could not see how there could be any way that God could be real...

Filed under: Christianity, religion, testimony

Tapio says...

ISPs have to proactively police copyright on user-contributed material. This means that it will be impossible to run a service like Flickr or YouTube or Blogger, since hiring enough lawyers to ensure that the mountain of material uploaded every second isn't infringing will exceed any hope of profitability.

Es gibt so Gesetzentwürfe, die sind in ihren Auswirkungen so hahnebüchen, dass man sich mit Händen und Füßen und lauter Stimme dagegen wehren muss. Das geplante Anti-Counterfeiting Trade Agreement (ACTA) gehört wohl dazu. Zumindest lassen die durchgesickerten Entwürfe der Regelungen Böses ahnen.

Wenn sich das in dieser Form bestätigt, wird ein großer Sturm über das Netz hereinbrechen. Und über die Politik - in den USA und anderswo.

(via @igorschwarzmann http://twitter.com/igorschwarzmann/statuses/5416027195 )


via designboom.com

         
Click here to download:
Old_bike_fork_Good_idea_Beer_o.zip (140 KB)


In digital photography, post edting is almost as important as the photo shoot itself. Here are twelve popular post processing technique tutorials to help you achieve the kind of results you’re really looking to get out of your pictures, from photo enhancing to adding dynamic light into a dull image. These tutorials are easy to follow and add invaluable quality to your work.

By Catherine Faas.


Plenty more photography where that came from, shutterbugs.



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